Somerville, Senior Sports Marketing Manager Marketing

Marketing, Somerville, United States of America

Senior Sports Marketing Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

As the Senior Manager Sports Marketing Basketball, you will lead the strategy and execution of key athlete partnerships, ensuring athletes are amplifying brand and product priorities authentically for the global basketball business unit. This role will deliver a best-in-class brand experience to cultivate high-value partnerships that drive revenue, customer acquisition, and brand awareness.

Build and maintain a comprehensive activation plans for athlete partners for ongoing engagement around milestones, key brand moments, global events, product launches and seasonal priorities.

Resolve conflicts and troubleshoot issues quickly, maintaining strong partner
satisfaction and
retention .

Proactively manage up by keeping leadership informed of partnership plans and requests, aligning expectations, potential risks and providing timely updates on key initiatives.

Strong strategic acumen and the ability to connect partnerships to the broader business strategy.

Collaborate with Product, Global Marketing Teams, Global Business Units, Regional Account Marketing Teams, Creative Channels and Communications to operationalize and scale partner initiatives.

Work with integrated marketing channels to formulate the consumer journey, media plan, retail strategy and social rollout for signature collections and player capsules to internal and external stakeholders.

Formulate detailed recaps with internal channels to communicate campaign wins and growth opportunites in connection to signature franchises, key initiatives and events.

Led the day-to-day partnership management with PUMA Basketball athletes. This includes but is not limited to:

Ensure athletes have a constant flow of the right product. This includes both on court and off court product.

Work with each athlete to understand their performance basketball product needs as well as their off the court style preferences.

Build and maintain relationships with talent management representatives and industry contacts.

Handle assigned athletes’servicingneedssuch as invoice processing, securing product, contractual budget planning, travel bookings, etc.

Organize athlete product meetings virtual and in-market for footwear and apparel development connected to signature collections and player capsules, owning environment, agenda and hosipitality at a word-class level.

Coordinate and attend brand photoshoots and appearances with assigned athletes to manage ambassador requests at brand initiatives.

Ensure that PUMA is fulfilling our contractual obligations to each athlete.

Work with the athletes to identify and support their charitable initiatives

Ensure athletes are posting on engaging with the brand on social media in a natural and authentic way.

Bachelor’s Degree in relevant field of study

5+ experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments

Proven ability to manage multiple projects effectively and with desired end results is important

Proven leadership experience with cross-functional teams.

Ability to work collaboratively with multiple stakeholders

Exceptional written and verbal communication skills; strong executive presence and stakeholder management experience with athletes, agents, and senior leaders

Extensive knowledge on the basketball community—from grassroots to professional

Passionate about sport and…