Somerville, Entertainment Marketing Manager Marketing

Marketing, Somerville, United States of America

As a key member of the Entertainment Marketing team, the Manager helps identify opportunities, ensures seamless execution of initiatives, and contributes to the successful delivery of programs that enhance brand relevance and cultural impact.

Support the development, planning, and execution of assigned long-term ambassador partnerships and integrated marketing initiatives.

Manage and execute ad hoc entertainment marketing programs, ensuring timely delivery against business and brand objectives.

Oversee the execution of assigned ambassador contractual deliverables, including photoshoots, social campaigns, media opportunities, and promotional activations, ensuring alignment with marketing plans and partnership commitments.

Coordinate cross-functional work streams and stakeholder communication across Product, Creative, Business Units, Central Marketing, and Regional Marketing teams to drive seamless program execution.

Lead day-to-day project management activities, including brief development, marketing plan management, creative reviews, timeline oversight, agency coordination, and campaign performance recaps.

Handle assigned ambassador’s servicing needs such as invoice processing, securing product, booking travel, etc.

Support product seeding initiatives and showroom activation with talent, influencers, and industry contacts.

End to end seeding execution including proposal, budget allocation, fulfillment, tracking and reporting to ensure measurable results on product initiatives.

Secure meaningful placement of PUMA on talent in line with seasonal brand priorities.

• Build & maintain relationships with talent and industry contacts (stylists, publicists and managers, record labels, etc.)
• Attend, work, and report on entertainment activations.
• 2-4+ years of experience in Brand or Entertainment Marketing
• A passion/understanding of brand tactics (PR/social/influencer/events/commercial etc.)
• Strong oral and written communication skills, both verbal and written
• Energetic with excellent people skills
• Dependable and responsible with the ability to take initiative
• Strong work ethic;
  Self-motivated;
  Fast learner.
• This position is hybrid in office 4 days a week is Hollywood, CA. Tuesday and Wednesday are mandatory all-team days.
• This position requires early morning, late-night and weekend work depending on business needs working with counterparts in Europe or ambassador schedule.
• 10-15% domestic travel required

The hiring range base pay for this position is $62,700 -$83,380 + Bonus + Benefits

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people
-with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!