Senior Sales Manager

• Responsible for leading sales strategy and execution across assigned markets.
• Driving revenue growth, market share, and profitability.
• Partnering with Sales Operations, Marketing, Finance, and Operations to translate company objectives into actionable market plans.
• Leading, coaching, and developing a team of sales professionals.
• Building and deepening strategic retail partnerships.
• Ensuring consistent performance management through forecasting, pipeline reviews, and KPI tracking.
• Executing pricing, promotion, and assortment strategies in partnership with Sales Operations, Marketing, and Finance.
• Monitoring key performance metrics and translating insights into actionable plans for the field team.

• Proven experience leading sales teams and driving revenue growth in a CPG, retail, or highly regulated environment; cannabis industry experience is a plus.
• Strong commercial acumen with a demonstrated ability to manage pricing, promotions, assortment, distribution, and inventory to drive performance.
• A data-driven mindset with experience using sales metrics, forecasts, dashboards, and KPIs to guide decisions and performance conversations.
• Ability to build and maintain strategic retail partnerships, serving as a trusted advisor and long-term partner.
• Experience coaching, developing, and holding sales teams accountable to clear goals and execution standards.
• Excellent communication skills, with the ability to clearly present insights and recommendations to field teams and senior leadership.
• Strong cross-functional collaboration skills, with experience partnering closely with Sales Operations, Marketing, Finance, and Operations.
• High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Comfort operating in ambiguity and adapting quickly as market dynamics, regulations, or business priorities change.
• Proficiency with CRM systems and productivity tools (e.g., Salesforce, Microsoft Office, Google Workspace).

Demonstrates expertise in leading sales strategy and execution, driving revenue growth, and managing pricing and promotions in a retail or CPG environment. Proven ability to build strategic partnerships and utilize data-driven insights to enhance team performance and achieve business objectives.

• Sales Team Leadership
• Revenue Growth Strategy
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Strategic Retail Partnerships

• Sales Strategy
• Revenue Growth
• Pricing Management
• Promotions Management
• KPI Tracking
• Forecasting
• Sales Metrics
• Performance Management
• Inventory Management
• Assortment Strategy

• Coaching
• Communication
• Organizational Skills
• Adaptability
• Attention to Detail

• CPG
• Retail
• Cannabis Industry
• Market Share
• Profitability

• CRM Systems
• Salesforce
• Microsoft Office
• Google Workspace