Regional Sales Manager Counter Culture Coffee

Job Description:

Counter Culture Coffee was founded in 1995 and is headquartered in Durham, NC, with regional offices in 12 major cities across the country. Counter Culture Coffee has been continuously innovating in the coffee industry and we’re looking for passionate, dynamic, diverse team members to help us expand our efforts and oversee roasting, packaging and fulfillment of some of the best coffees in the world.

• A relentless pursuit of coffee perfection
• A dedication to real environmental, social, and fiscal sustainability
• A commitment to creating cutting edge coffee people

• Quality Coffee| We continue to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.
• Education| We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation.
• Sustainability| Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present.
• Transparency| We are committed to sustainability and holding ourselves and our peers accountable for creating a more sustainable future of coffee.

Position:

Regional Sales Manager

Department:

Sales

Location:

Regional

Reports To:

National Sales Manager

FLSA Status:

EXEMPT , 8742

Pay Rate:$65,000 – $75,000

Counter Culture regional team members are smart, resourceful, and reliable, but, first and foremost, they genuinely care about people and coffee. Regardless of role, every regional team member contributes to the success of their region and the wholesale channel as a whole. Collaboration, dedication, and a shared commitment to excellence drive our collective success.

The Regional Sales Manager is responsible for driving regional growth by winning new business and strategically managing sales efforts with a focus on both wholesale and food service accounts. This role emphasizes consultative selling to build lasting relationships with partners and aligns with Counter Culture Coffee’s mission to deliver exceptional products and services. By identifying key opportunities, nurturing leads, and coordinating with internal teams, the Regional Sales team contributes to the overall growth and profitability of the wholesale channel.

• Identify, pursue, and close new wholesale opportunities in the region, with an emphasis on profitable and accretive wholesale and food service accounts
• Present and pitch Counter Culture Coffee’s products and services to prospective partners, tailoring the unique value proposition to a variety of high value potential customers
• Develop and execute strategic sales plans to achieve or exceed regional sales targets
• Conduct regular in-person and digital cold calls to maintain a strong sales pipeline with a focus on good fit high value business
• Facilitate onboarding for new accounts, ensuring a smooth transition to the aftersales team for long‑term support
• Perform regular market analysis to identify trends, opportunities, and competitive dynamics
• Cultivate and grow relationships with key food service partners, including large-scale operators, restaurants, and hospitality providers

• A team player that will work well with regional aftersales teammates to achieve growth and retention goals
• Passion for coffee and a commitment to Counter Culture Coffee’s mission and values
• At least two years of proven experience in specialty coffee sales or a related industry, with a focus on B2B, food service, or large‑scale accounts preferred
• Strong communication, presentation, and negotiation skills
• Ability to work independently, prioritize tasks, and manage a sales territory effectively
• Proficient in CRM systems, G‑Suite, and relevant communication tools
• Enjoys travel, including occasional overnight trips
• Willing to work hours may be outside of normal business hours including some weekends and or holidays
• Must have a valid US driver’s license and ability to drive a company vehicle

• Talk…