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Brand Manager
Job in
Somerville, Somerset County, New Jersey, 08876, USA
Listed on 2026-09-27
Listing for:
Marcolin
Full Time
position Listed on 2026-09-27
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Ecommerce -
Sales
Ecommerce
Job Description & How to Apply Below
The Brand Manager is responsible for developing and executing brand strategies that enhance brand equity, drive business growth, and maintain the prestige and exclusivity of a lifestyle brand. This role oversees marketing initiatives, product positioning, customer engagement, and brand communications while ensuring consistency with the brand's heritage, values, and premium market positioning.
Key Responsibilities:- Oversight of a portfolio of Lifestyle Eyewear brands
- Develops and drives business and marketing plans/budget for North America
- Analyzes sales to understand and react to the current business situation for brands managed
- Reports on business and distribution strategy for all sales channels
- Develops commercial ideas to help drive both wholesale shipments and retail sales – collaborating with the Trade Marketing/Marketing Services team for execution.
- U.S. liaison with counterparts in Italy
- Creates brand presentations, product release presentations, assortment plans, brand news updates and other training materials for sales support
- Actively participates in distribution strategy development by channel
- Participates in product selection, pricing and collection maintenance
- Works closely with planning to allocate product by channel of distribution
- Retail Market Week: presents brand and product direction, maintains line sheets and samples in addition to developing sell through initiatives by Retailer
- Optical Business Development Events: partners with sales team to help present the brands, showcase products and develop programs to drive sell through
- Key Accounts:
Provides brand approval and brand presentation materials to key accounts to help solidify future orders for future releases - Opportunity for Travel
Skills:
- Minimum of 6 years Brand Management experience required. Fashion and/or luxury experience strongly preferred.
- Bachelor's degree preferred
- Interest in fashion accessories
- Strong Analytical approach
- Excellent verbal and written communication skills
- Advanced in MS Office applications with high proficiency in Excel and Power Point
- Polished, professional and fashion forward individuals with demonstrated success in Brand Management
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