Wine Club Program Manager

Wine Club Program Manager SUMMARY

In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine club programs at Cline Family Cellars and Jacuzzi Family Vineyards. This role leads a dedicated team of two team members and is responsible for driving membership growth, retention, innovation, and operational excellence while delivering exceptional member experiences across both brands.

Through strategic planning, competitive benchmarking, and continuous program innovation, this position identifies opportunities to strengthen market position, enhance member loyalty, improve operational efficiency, and maximize revenue.

The Wine Club Program Manager leads the development, execution, and continuous improvement of all aspects of the wine club program, including membership acquisition and retention strategies, fulfillment, communications, events, reporting, customer service, and program analytics. Working collaboratively with Hospitality, Marketing Events, Operations, Shipping, and Finance, this position ensures the wine club programs support company objectives while fostering long-term member loyalty and maximizing revenue.

Through data driven decision making, cross functional collaboration, and ongoing evaluation of key performance metrics, the Wine Club Program Manager identifies, opportunities to enhance the member experience, improve operating efficiencies, and strengthen the long-term success of both wine club programs. In collaboration with the Tasting Room Managers, this role also develops and supports hospitality team training to ensure staff are knowledgeable about wine club benefits, confidently promote membership, and consistently deliver exceptional guest experiences.

This is a management position

This is a full-time position

• Provide strategic leadership and daily oversight of the wine club programs for both Cline Family Cellars and Jacuzzi Family Vineyards.
• Assist the DTC Director in developing and managing the wine club budget, including forecasting revenue, monitoring expenses, and evaluating the financial performance of promotions, events, and member programs.
• Partner with DTC Director to establish annual goals, key performance indicators, and long-term growth strategies for membership acquisition, retention, revenue, and profitability.
• Continuously evaluate club performance, benchmark against industry competitors and best practices, and identify opportunities to improve the member experience, operational efficiencies, financial performance, and overall program competitiveness.
• Research, develop, and implement innovative wine club initiatives, member benefits, promotions, and loyalty strategies that create a competitive advantage, strengthen brand differentiation, and drive member acquisition, engagement, and retention.
• Develop and implement innovative club offerings, member benefits, promotions, and loyalty initiatives that support both brands, enhance the member experience, and create a competitive advantage in the direct-to-consumer marketplace.
• Lead and develop the Wine Club team, including the direct supervision of two team members by providing coaching, training, mentorship, and performance feedback.
• Partner with Tasting Room Managers to train hospitality staff on club benefits, sales techniques, member engagement, and service standards.
• Collaborate with the DTC Director and Tasting Room Managers to develop and administer team incentive programs that support membership growth and retention.
• Partner with the DTC Director and events Director to create engaging club-exclusive events and experiences.
• Maintain comprehensive understanding of DTC systems, reporting tools, and industry best practices to identify opportunities for continuous improvement. Perform additional duties as assigned.
• Travel regularly between Cline Family Cellars, Jacuzzi Family Vineyards, and off-site events to support operations, member experiences, and cross-functional collaboration.

• Champion an exceptional member…