Sr. Marketing + Product Performance Analyst

Job Description:

Position Summary :

The Sr. Marketing + Product Performance Analyst leads performance measurement and insight development to support strategic decision-making across marketing, product, and business performance. This role designs scalable reporting systems, develops performance frameworks, and converts complex data into actionable insights that drive growth priorities, campaign optimization, product strategy, channel performance, and member experience improvements. As a strategic partner to Marketing, Product Strategy, Data & Analytics, Business Intelligence, and business leaders, the Sr.

Analyst identifies performance drivers, evaluates outcomes, and delivers recommendations that inform planning, optimization, and performance management across the organization.

Primary Responsibilities & Duties:

Design, build, maintain, and continuously improve performance reporting, dashboards, and scorecards that measure marketing campaigns, products, channels, member experiences, and growth initiatives while increasing automation, usability, self-service access, and stakeholder adoption.

Translate marketing, product, and business objectives into clearly defined performance frameworks, metrics, KPIs, benchmarks, and success measures that support strategic planning, campaign optimization, product performance management, and growth priorities.

Analyze marketing performance across acquisition, engagement, conversion, retention, cross-sell, and lifecycle initiatives to identify trends, insights, and opportunities for improvement.

Proactively identify performance trends, emerging opportunities, and potential risks, and develop data-informed recommendations for marketing, product, channel, and resource-allocation decisions.

Evaluate product performance across the member lifecycle, including acquisition, usage, engagement, retention, and relationship expansion, to inform marketing strategies, product positioning, and growth opportunities.

Partner closely with the Data & Analytics team to define data requirements, identify source systems, validate reporting logic, monitor data quality, document assumptions, resolve issues, and maintain accurate, consistent, and scalable reporting standards.

Develop forecasts, performance projections, and scenario analyses using historical trends, business assumptions, market conditions, and planned initiatives to support goal setting, resource allocation, and strategic decision-making.

Perform research and analysis related to markets, competitors, members, products, and performance trends to identify opportunities for growth, improvement, and member value.

Collaborate with marketing leaders, product leaders, channel owners, and cross-functional partners to provide actionable insights that inform campaign planning, product strategy, segmentation, channel decisions, and resource allocation.

Partner with marketing and product teams to design, measure, and evaluate experiments, A/B tests, pilot initiatives, and other test-and-learn efforts by comparing outcomes against goals, identifying performance drivers, and recommending data-informed optimizations.

Deliver timely, accurate reporting and insights that support campaign reviews, product performance discussions, executive updates, strategic planning, and decision-making at multiple levels of the organization.

Develop data visualizations and insight narratives that clearly communicate performance results, business implications, and recommendations to both technical and non-technical audiences.

Identify and evaluate new data sources, platforms, and tools that enhance measurement, audience insights, attribution capabilities, and business decision-making; partner with stakeholders to introduce and integrate new data capabilities into reporting and analysis.

Stay informed on marketing analytics, product analytics, data visualization, and business intelligence practices to strengthen Everwise’s data-driven marketing and product capabilities.undefined

Knowledge/

Skills:

Strong analytical and consultative skills with the ability to interpret complex data, identify trends, frame business implications, and translate findings into actionable business insights.

Knowledge of marketing and product performance measurement, including campaign analytics, channel and digital metrics, funnel performance, segmentation, personalization, member lifecycle reporting, KPI development, and product growth strategies.

Experience developing dashboards, scorecards, recurring reports, and…