Sales Engineer and Product Strategy Analyst

Sales Engineer and Product Strategy Analyst

At BETA Technologies, we apply our intellectual curiosity, passion for aviation, and commitment to sustainability toward a shared mission of revolutionizing electric aviation. Regardless of the position one holds, each team member brings their talent and desire to positively impact the environment and lives of others in a refreshing, vibrant, and inclusive culture.

The Sales Engineer and Product Strategy Analyst supports BETA’s commercial success by operating at the intersection of technical analysis, customer engagement, and market-driven product strategy. This role focuses on enabling sales execution with credible, data-driven insights while contributing market and customer intelligence that informs product positioning and strategic decision-making.

This position works closely with Commercial Aircraft Sales, Contracts, Customer Support, Marketing, Program Management, Product Development, and Flight Operations teams. The successful candidate will engage directly with customers to evaluate their aircraft needs, providing technical and market expertise to ensure our products are the optimal solution for their applications.

In addition to its primary sales engineering responsibilities, this position also contributes to market opportunity assessments, commercially driven product requirements, and product roadmap analyses in support of broader commercial product strategy activities.

• Support aircraft sales efforts by developing market assessments alongside technically credible performance, operational, and economic analyses to help evaluate product–market fit.
• Translate engineering outputs—aircraft performance, energy consumption, operating economics, infrastructure needs, and certification assumptions—into clear, customer-ready materials.
• Participate in customer meetings by supporting technical discussions and market analysis activities, helping address performance, operational, and regulatory questions.
• Support customer diligence, demonstrations, and early deployment planning with data-driven analysis.
• Develop, maintain, and continuously improve customer-facing analytical tools, models, and presentations to enable repeatable and scalable sales execution.
  Assist in preparation of technical inputs for proposals, RFP responses, and sales presentations.
• Synthesize market insights, sales engineering findings, and competitive benchmarking to support product positioning, differentiation, and roadmap development.
• Support development and communication of market-driven product requirements and priorities to Program Management and Product Development teams.
• Contribute to pricing, value proposition, and total cost of ownership analyses.
• Develop market assessments and competitive analyses to help identify commercial opportunities and quantify market size.

• Work closely with Sales to prioritize opportunities and align technical and analytical support with commercial needs.
• Collaborate with Engineering and Product teams to ensure technical accuracy and consistency of customer-facing information.
• Coordinate with Marketing and Commercial teams to support go-to-market narratives and product messaging.
• Help standardize analysis methods, templates, and tools to improve efficiency and consistency across commercial activities.

• Bachelor’s degree in Engineering, Aviation, or a related technical field.
• 2+ years of aviation industry experience in sales engineering, technical sales support, flight operations engineering, product strategy, product marketing, or similar roles in aerospace or aviation.
• Understanding of aircraft performance, operating economics, and aviation operations.
• Ability to translate complex technical data into clear, customer-facing insights.
• Experience developing analytical tools and models (advanced Excel required; Python or Matlab a plus), and presentations (advanced PowerPoint required).
• Familiarity with, and interest in, using AI-enabled tools to develop commercial materials, analyses, and sales support content.
• Strong written, verbal, and…