Writer​/Digital Content Specialist

About UofSC

From the Upstate to the Low country, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in‑person, online or blended learning.

All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

MKTG Integrated Outreach

Full Time

The University of South Carolina’s Division of Marketing is seeking a Writer/Digital Content Specialist. Working with the director of audience engagement, the writer and digital content specialist is a key contributor to owned content and works to establish and maintain best practices for email marketing. Writes articles for owned media channels, including the USC Today faculty/staff email and others. Helps to coordinate and maintain a vibrant content calendar for USC’s owned newsletters following brand guidelines, best practices and institutional priorities.

Ensures adherence to consistent messaging, university style and formatting of stories. Writes for all print and digital publications as assigned, bringing a commitment to engaging and informative storytelling and a passion for sharing the university’s key messaging to all audiences.

• Bachelor’s degree in public relations, marketing, journalism, writing, English, media arts, communications or related field.
• Five years experience in creating online communications and interacting with audiences online.
• Strong writing, editing and verbal communications skills.
• Proficiency with content management systems, email marketing and social media.
• Project management experience.
• Demonstrated experience at managing multiple projects under tight deadlines.
• Strong problem‑solving skills and a passion for aligning brand standards, organizational goals and audience needs.

• Excellent writing, communications and organizational skills.
• Understanding of digital publishing in three key areas: web, email and social media.
• Proven planning, time management and interpersonal skills.
• Ability to work in a rapid‑response, team environment.
• A desire to develop professionally and keep abreast of developing trends in communications is required.
• Demonstrated ability to develop concepts and write copy in a variety of styles.
• Ability to edit for style, clarity and adherence to brand standards and to proofread with skill and accuracy.
• Work experience in a higher education setting is preferred but not required.
• Capable of writing for print, web, social media and video.
• Able to rewrite text from other sources and produce text that reflects professional standards of content marketing and attention to writing craft.

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

04/06/2026

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors.

Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by April 6, 2026.

Click here to learn more about why you should work at USC.

To apply, please visit: (Use the "Apply for this Job" box below)./202667

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.