Assistant Content Producer

Overview

About Pure Fishing:
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, Spider Wire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.

Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally. But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch.

We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

As an Assistant Content Producer, you’ll play a key role in bringing our brands to life through engaging digital content. This role supports content strategy, creation, and distribution across multiple platforms and works closely with creative and marketing teams to ensure everything we publish is polished, on-brand, and impactful.

• Assist in planning, creating, editing, and publishing content across multiple platforms
• Organize and prepare product samples for content shoots
• Collaborate with content creators, designers, and marketing partners to ensure brand consistency
• Support content calendars, scheduling, and deadlines
• Organize, archive, and manage final content assets for distribution
• Help brainstorm and pitch fresh content ideas aligned with brand goals
• Ensure all content aligns with brand guidelines and company objectives

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 1–3 years of experience in content creation, digital media, or a similar role
• Strong writing, editing, and proofreading skills
• Excellent organizational skills and attention to detail
• Ability to work independently while thriving in a collaborative team environment
• Knowledge of fishing fundamentals, gear, and rigging is a plus
• Basic graphic design or video editing skills are a bonus

• Work with iconic fishing brands trusted by anglers worldwide
• Be part of a creative, collaborative team that values ideas and innovation
• Gain hands-on experience shaping digital content from concept to publication
• Enjoy a role that blends creativity, strategy, and organization

• Fast-paced, collaborative office environment
• Cross-functional teamwork with marketing, creative, and content teams
• A culture that values execution, creativity, and authenticity

• A passion for digital content and storytelling
• Strong time-management and organizational skills
• Creativity paired with attention to detail
• A proactive mindset and eagerness to learn