Creative Producer

Job Purpose

Stories have the power to shape perception, inspire action and influence decisions. At the South Carolina Department of Commerce, those stories help companies from around the world imagine their future here.

The Creative Producer is responsible for discovering, developing and producing compelling visual stories that showcase South Carolina and its people, companies, cultures, communities and competitive advantages. From the first spark of an idea through final delivery, this position leads every stage of the creative process, blending strategic thinking, journalism, filmmaking, photography, interviewing and design into work that connects with audiences.

This is a creative leadership role that requires perception, initiative and exceptional storytelling instincts. The ideal candidate understands that the best stories begin by listening, knows how to earn trust quickly with people from every background and has the creative judgment to transform authentic moments into meaningful content.

Working closely with agency leadership and cross-functional partners, the Creative Producer serves as both collaborator and creator, helping shape the visual voice of one of the nation's leading economic development organizations.

• Seek out meaningful stories across South Carolina's industries, communities, culture, workforce and economic development ecosystem.
• Build relationships with internal teams, business leaders, local communities and partner organizations to uncover authentic opportunities for storytelling.
• Recognize compelling narratives others may overlook and proactively recommend new creative opportunities.
• Research subjects, identify themes, and develop interview strategies that reveal authentic human experiences.

• Translate strategic marketing and communications objectives into compelling creative concepts.
• Collaborate with leadership and stakeholders to shape messaging, define creative direction and ensure projects support agency priorities.
• Develop concepts, scripts, interview frameworks, shot lists, production schedules and creative approaches for projects ranging from social media content to documentary-style films.
• Contribute fresh ideas that strengthen campaigns and elevate the Department's visual storytelling.

• Plan and execute professional video and photography productions throughout South Carolina and occasionally beyond.
• Conduct interviews that make people feel comfortable while drawing out authentic, emotionally engaging conversations.
• Capture cinematic footage and professional photography using advanced camera, lighting and audio techniques.
• Direct executives, employees, elected officials and community members during interviews and on-camera appearances.
• Adapt quickly to changing production environments while maintaining exceptional quality.

• Edit compelling long-form and short-form videos that communicate complex ideas through clear, engaging storytelling.
• Select music, pacing, graphics, color and sound design to enhance emotional impact.
• Produce content optimized for multiple platforms, including presentations, websites, social media, paid campaigns and executive communications.
• Ensure every project meets high creative standards while maintaining consistency with the Commerce brand.

• Partner closely with marketing, communications, economic development teams, executive leadership and external agencies.
• Present creative concepts, receive feedback thoughtfully and refine work through collaboration.
• Manage multiple projects simultaneously while balancing priorities, deadlines and stakeholder expectations.
• Represent the Department professionally during productions and build lasting relationships with business and community partners.

The strongest candidates are people who enjoy learning about others and asking thoughtful questions.

They are confident enough to lead a production but humble enough to listen before picking up a camera.

They combine artistic talent with strategic thinking.

They understand that beautiful visuals matter, but meaningful stories matter more.

They thrive on collaboration, embrace constructive feedback and take ownership of projects from concept through completion.

Most importantly, they know how to help people tell stories they didn't realize they had.

A bachelor's degree and relevant experience.

• Bachelor's degree in film production, journalism, communications, marketing, media production, photography, or a related field, with relevant professional experience.
• Professional experience producing high-quality video and photography projects from concept through final delivery.
• Demonstrated experience interviewing subjects and creating story-driven content.
• Experience managing multiple creative projects simultaneously while meeting deadlines.
• Valid driver's license with the ability to travel throughout South Carolina for…