Paid Media & SEO Strategist

Responsibilities

• Optimize client-paid media campaigns to improve key performance indicators such as CTR, conversion rates, and ROI.
• Conduct thorough keyword research for client SEO campaigns to enhance organic search visibility and traffic.
• Implement advanced analytics techniques to track and report on client campaign performance, providing actionable insights for optimization.
• Collaborate with internal teams to align client strategies with business objectives and ensure successful campaign execution.
• Develop standardized reporting templates to efficiently communicate client campaign performance and insights.
• Establish YCP as a leader in digital marketing by consistently delivering exceptional results for clients through paid media and SEO strategies.
• Drive continuous improvement in client campaign performance through ongoing optimization efforts and strategic enhancements.
• Expand YCP's service offerings in paid media and SEO to meet evolving client needs and industry trends.
• Foster strong client relationships through proactive communication, strategic guidance, and value-added services.
• Develop and mentor team members to enhance their skills and expertise in paid media and SEO, driving overall agency growth and success.

• 5-7 years of experience managing paid search and SEO campaigns for clients, preferably within a digital marketing agency.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and other relevant advertising and analytics platforms.
• Experience managing monthly budgets of at least $20,000 across multiple client accounts, allocating funds strategically to maximize ROI and achieve campaign objectives.
• Proven track record of optimizing campaigns to achieve key performance indicators (KPIs) and ROI goals for clients. Please plan to show examples.

• Strong analytical skills with the ability to extract actionable insights from data sets and provide strategic recommendations.
• Excellent communication skills with the ability to present complex data and insights clearly and concisely to clients and internal stakeholders.
• Strong project management skills with the ability to manage multiple client accounts and deliver results within deadlines.

• Certifications in Google Ads, Google Analytics, Hubspot, or other relevant platforms are a plus.
• A Bachelor's degree in Marketing, Advertising, or Business is appreciated.

We know you need time for rejuvenation. Our paid absence policy protects your downtime with holidays and paid leave to cover vacation, illness, and emergencies.

Compensation is an important part of any role, and we seek to pay you fairly for the value and experience you provide.

Take advantage of our 401k and generous company match program to invest for retirement.

Growth in your knowledge and mastery of your field will be reflected in your work. That's why we offer opportunities for our team members to develop their skills and continue their education in areas relevant to their career goals. We know you have personal goals you want to achieve. We're committed to helping you create a personal roadmap for reaching those goals, both on and off the job.

• Team development activities
• Your celebratory birthday breakfast
• Company cookouts
• Epic Nerf battles
• Lots and lots of Starbucks coffee (and tea)