Digital Marketing Manager
Job in
Columbia, Lexington County, South Carolina, 29228, USA
Listed on 2026-08-18
Listing for:
HireMinds
Full Time
position Listed on 2026-08-18
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing -
Marketing / Advertising / PR
Digital Marketing, SEO, Social Media Marketing, Marketing Management
Job Description & How to Apply Below
What You’ll Do
- Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROI
- Plan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertising
- Work closely with key stakeholders to develop strategies across growth-focused digital channels
- Measure and report on digital marketing campaign performance in partnership with the Growth Analytics team
- Identify trends and insights and use them to optimize spend and performance
- Recommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assets
- Coach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tactics
- Manage relationships with outside vendors and agency partners
- Provide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffs
- Stay current on digital marketing trends, technology, and best practices and serve as a subject matter expert
- Collaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs
- Bachelor’s degree and 5+ years of digital marketing, growth marketing, or demand generation experience
- Strong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnel
- Experience managing digital marketing programs and agency relationships
- Strong analytical skills with the ability to turn data into actionable recommendations
- Experience with campaign reporting, performance measurement, and optimization
- Familiarity with SEO/SEM, email, social, display, and web marketing
- Experience with Google Analytics and Google Tag Manager
- Experience with Salesforce and/or marketing automation platforms such as Marketo is a plus
- Familiarity with A/B testing, conversion optimization, and business intelligence tools is a plus
- Strong communication, project management, and cross-functional collaboration skills
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×