Operations Director

About VayKLife

Vacations are supposed to be fun. At VayKLife, we are radically committed - and genuinely energized - about helping make every guest's vacation as easy, memorable, and joyful as possible. Our mission is to put and keep smiles on guests' faces by making sure the beach gear they are counting on - bikes, chairs, umbrellas, and more - is clean, safe, fun to use, delivered on time, and ready to go the moment their vacation begins.

When we do our job well, guests can stop worrying about the details and start enjoying the beach.

Our field teams are the front line of that mission. Every bike prepared, chair inspected, truck loaded, delivery completed, and service issue resolved is an opportunity to create a better vacation and deliver another smile. We are looking for leaders who share that energy, take pride in getting the details right, and can inspire teams to treat every delivery as part of someone's hard-earned vacation - not just another stop on a route.

VayKLife is seeking an experienced, people-focused Operations Director to lead operating performance across multiple territories. This role is accountable for territory readiness, consistent execution, manager effectiveness, resource alignment, service quality, and responsible labor performance across an assigned region.

The Operations Director is the leadership layer between centralized planning and local execution. The Director turns forecasts, company priorities, purchasing and placement plans, and operating standards into practical territory-level action. The role leads and develops Territory Managers, verifies follow-through, coordinates resources, resolves barriers, and gives senior leadership an accurate and timely view of risks and needs.

This is both a support role and an accountability role. Territory Managers retain ownership of daily local execution and frontline employee performance; the Operations Director provides direction, coordination, coaching, resources, inspection, and accountability across the region. The Director stays close to field reality without routinely replacing Territory Managers or becoming the default dispatcher, driver, or problem-solver.

• Prepared territories:
  Each market is ready for anticipated demand, seasonal transitions, peak weekends, ramp-down, gear recovery, repair, refurbishment, inventory work, and preparation for the next season.

• Capable, accountable managers:
  Territory Managers understand priorities, deadlines, completion standards, performance expectations, and how to lead their teams effectively.

• Aligned resources:
  Staffing, management coverage, gear, trucks, trailers, facilities, supplies, tools, devices, training, and outside services support the operating plan.

• Consistent operating discipline: SOPs, safety requirements, inventory processes, timekeeping, checklists, vehicle and equipment standards, and other non-negotiables are followed and verified.

• Responsible labor performance:
  Staffing plans, schedules, actual hours, management coverage, and approved budgets align with forecasted routes and defined work.

• Improving quality:
  Service issues, quality results, equipment condition, missing gear, and route-execution problems are identified early, corrected at the root cause, and monitored for sustained improvement.

• Reliable communication:
  Central plans become completed local action, while field realities, constraints, and risks are communicated upward early enough for the company to respond.

• Require and review realistic daily, weekly, and multi-week operating plans for each territory.

• Translate company forecasts and priorities into specific actions, owners, deadlines, and measurable completion standards.

• Work backward from anticipated deliveries, pickups, service activity, and routes to confirm route, gear, warehouse, vehicle, staffing, facility, and technology readiness.

• Challenge assumptions, prioritize competing work, monitor progress, and intervene before critical work falls behind.

• Maintain a current view of readiness, operating risks, leadership capacity, and major resource gaps across assigned territories.

• Confirm that gear quantity and condition, trucks and trailers, warehouses, supplies, systems, and management coverage support forecasted demand.

• Identify staffing and management gaps early and coordinate recruiting, transfers, temporary support, training, or workload adjustments with the appropriate teams.

• Coordinate shared resources across territories and close the loop by confirming that approved resources are delivered, placed, and ready for use.

• Ensure Territory Managers understand and consistently enforce company SOPs and operating requirements.

• Verify compliance through field observation, data, inspections, checklists, and follow-up - not solely through verbal confirmation.

• Enforce warehouse, facility, vehicle, trailer, equipment,…