District Sales Manager Job Columbia South Carolina USA,Management

Location: Columbia

About Our Company

At Lids Sports Group, we don't just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Brief Description

District Sales Manager

About Our Company

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We're also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

Position Summary

The District Sales Manager (DSM) is an inspiring field leader who supports and directs stores within a geographic area to drive strategic product sell-through, deliver key business results, and develop store associates. DSMs ensure operational principles are followed and that every store delivers exceptional service through expertise in Lids products and services. DSMs are accountable for all aspects of district performance.

Principal

Duties and Responsibilities People & Training Development

Lead district hiring strategy including pipeline planning, recruitment, and turnover and LOA considerations; develop Store Managers in recruiting and training.
Set role and behavior expectations and coordinate onboarding to acclimate new team members to Lids.
Build culture and engagement through recognition, coaching, and productive store visits.
Uphold brand standards and company policies while fostering inclusive, respectful teams.
Hold Store Managers accountable for managing and developing their teams and completing people processes accurately.
Address employee issues and administer progressive discipline; partner with HR and/or RD when appropriate.
Provide documented performance feedback to stores aligned with Company objectives.
Collaborate across districts and regions using Discussion Boards and regional communication channels.

Customer Experience

Ensure exceptional service and achievement of KPIs and sales targets through regular store visits.
Create a selling culture by training and coaching on selling techniques and product knowledge.
Resolve escalations and urgent requests to ensure make-it-right outcomes.
Drive program participation including memberships and special offers through team education.

Operations

Ensure district compliance with scheduling and payroll processes, budgets, policies, and applicable law.
Hold Store Managers accountable for building schedules including labor, availability, safety, and inventory considerations.
Utilize tools and analyze reports to identify trends, issues, and opportunities; develop and execute action plans.
Maintain continuity during disruptions such as closures, absenteeism, or operating hour impacts; step in as needed.
Execute company directives, promotions, and initiatives from Lids Headquarters.
Reinforce safety policies to ensure a safe work environment.
Maintain technology and equipment including MPOS and Lids Custom through audits, updates, and repairs.
Manage facilities and supplies through service requests and replenishment.
Support inventory audits, investigate discrepancies, and resolve store-level issues promptly.
Plan audit cadence with the Regional Director, Regional Loss Prevention, and Store Managers.
Support new store openings including recruiting, visual…