Dir of Marketing and Comm

Dir of Marketing and Comm

Department: DMSB MARCOM Operations

Advertised Salary Range:

Part/Full Time: Full Time

From the Upstate to the Low country, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning.

All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

The Marketing and Communications Department at the Darla Moore School of Business invites applications for a full-time director position. The Director of Marketing and Communications has direct responsibility for strategic marketing and communications at the Darla Moore School of Business (DMSB ). The Director is responsible for development and delivery of overall DMSB marketing and communications message(s), across multiple channels and tactics, and in his/her responsibilities engages with a range of DMSB stakeholders and University of South Carolina (USC ) marketing and communications professionals, as well as with external marketing-related service providers working with units and programs across the School.

• Master’s degree and 10+ years professional experience in marketing and marketing department leadership in industry and/or academic settings.

• Client relations experience with the ability to function collaboratively with high accountability in service delivery to diverse internal clients and the ability to motivate key stakeholders to align with marketing and communication strategies and priorities.
• Project and marketing process management and ability to prioritize across multiple high profile, high importance initiatives using effective planning, scheduling and communication tools.
• Ability to meaningfully assess capabilities and needs to build effective marketing and communication programs and tactics at all levels across organizations.
• Ability to build, motivate and lead teams to achieve marketing and communication objectives, while developing, enabling, and supporting individuals to deliver peak performance and grow professionally.
• Proficiency in translating customer insights data into actionable strategies that drive student and prospective student engagement.
• Strong knowledge of current marketing and communications strategies, technology tools and brand management.
• Expertise in developing integrated, multi-channel marketing campaigns including PPC campaigns, as well as social media marketing, content and AI search marketing, and email marketing campaign development and messaging.
• Proven track record of working with senior leaders to identify and execute initiatives that build brand awareness and engagement and deliver organizational success.
• Strong written and verbal communication skills.
• Strong organizational skills with experience managing projects from concept to completion.

03/26/2026

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors.

Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by March 26, 2026. The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement…