Marketing Manager

Company Description

Shakespeare Company specializes in material science solutions, offering innovative and reliable products to various industries. With a commitment to delivering dependable partnerships, the company serves markets such as automotive, healthcare, consumer products, and the US military. Its diverse portfolio covers a wide range of applications, including lightweight material replacements, 3D printing, filtration, and packaging. Supported by proprietary technologies and patented intellectual property, Shakespeare Company operates through its Polymers & Filaments, Lawn & Garden, Military Electronics, and Marine Electronics divisions.

This is a full-time, on-site role based in Columbia, SC. The Marketing Manager will develop and execute comprehensive marketing strategies to enhance brand awareness, drive business growth, and support sales initiatives. Day-to-day responsibilities will include creating marketing plans, conducting market research and analysis, overseeing digital and traditional marketing campaigns, collaborating with cross-functional teams, managing budgets, and evaluating the performance of marketing initiatives.

The Marketing Manager will also work to establish relationships with external partners and assist in new product launches.

• Proficient in designing and executing digital marketing campaigns, social media management, and email marketing
• Expertise in market research, competitive analysis, and developing targeted marketing strategies
• Content creation skills, including writing, editing, and managing brand messaging for diverse platforms
• Strong project management, organizational, and time management skills
• Proficiency in data analytics, marketing tools, and software to measure campaign performance
• Excellent communication and interpersonal skills for collaboration with internal teams and external vendors
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Experience in B2B or industrial marketing is a plus