Marketing Director

Job Summary

The Director will ensure consistent, high-quality messaging across all platforms, enhance the college’s academic reputation through targeted media relations, and promote research, academic programs, and institutional news to diverse audiences. Additionally, the role provides essential support for major college events—both on and off campus—ensuring professional execution and alignment with the college’s strategic goals.

• Bachelor’s degree in a job-related field and 5+ years of related experience, which may be substituted by an equivalent combination of certification, training, education, and/or experience.

• Experience using CRM systems, Google Analytics, SEO, and enrollment data to guide marketing strategy.
• Expertise in paid search, social media campaigns, website management, and email marketing.
• Experience leading marketing teams, mentoring staff, and fostering collaboration.

• Strong written, verbal, and interpersonal communication skills.
• Knowledge of journalistic principles, practices, and techniques of disseminating information to the public through news media.
• Knowledge of the methods and techniques used in planning, composing, editing, and producing publication.
• Ability to assess industry trends, student demographics, and competitor strategies.
• Ability to develop long-term marketing plans that align with business goals.
• Ability to establish and maintain effective working relationships with the news media, team members, and the general public.
• Excellent organizational skills to manage multiple tasks and deadlines effectively.

30% Responsible for planning, analyzing, and implementing communication projects in support of the College of Social Work and its entities. This includes managing project phases, work orders, and ensuring proper development and execution of communication plans.

20% Develops and executes the college’s strategic communications plan, ensuring university content strategy and brand guidelines are followed. Creates and oversees a variety of cross-channel content and maintains a master internal production calendar.

20% Provides comprehensive support for major college events on and off campus, enhances the college’s academic reputation through media relations, and works with Communications & Public Affairs to cultivate stories for national media pitches. Assists with crisis communications as necessary.

15% Leads and manages a team of marketing and communication professionals, developing and executing strategic initiatives aligned with the institution’s brand identity and mission. Provides guidance, professional development, and fosters collaboration.

5% Accepts and performs other related duties as assigned, serves on task forces, and assists on special projects or initiatives.

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.