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Assistant Director of Communications & Public Relations

Job in Columbia, Lexington County, South Carolina, 29228, USA
Listing for: University of South Carolina
Full Time position
Listed on 2026-07-17
Job specializations:
  • Marketing / Advertising / PR
    PR / Communications, Digital Marketing, Marketing Communications, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 55000 - 75000 USD Yearly USD 55000.00 75000.00 YEAR
Job Description & How to Apply Below
Location: Columbia

Assistant Director of Communications & Public Relations

The University of South Carolina is seeking a qualified applicant for an Assistant Director of Communications and Public Relations position.

Responsibilities
  • Promote the assigned sports through traditional media relations means, including pitching stories, press releases, notes, previews, and recaps, using Adobe Creative Cloud products.
  • Develop and implement an overall content strategy for internal channels – social media platforms and official athletics website – for the assigned sports, working closely with creative media and marketing departments.
  • Liaise with creative media department to ensure all scheduled events have photo and video coverage.
  • Develop working relationships with all constituencies of assigned teams – coaching staffs, student‑athletes, sport supervisors, support staff, local, regional and national media.
  • Ensure accurate statistical, data and photo archiving of the assigned sports.
  • Maintain and upkeep the assigned sports pages on the official website of Gamecock Athletics,
  • Coordinate the publicity efforts to direct media attention toward student‑athletes and coaches being considered or nominated for special awards or recognition.
  • Supervise the press operations for the assigned sports. Ensure that an adequate staff of student assistants are assigned specific roles and are available to assist with media and social media coverage of the home events.
  • Report statistics and award nominations to the conference and national offices.
Job Related Minimum Required

Education and Experience
  • Bachelor’s degree in a job related field and 2 or more years of job related experience, or an equivalent combination of certification, training, education, and/or experience.
Preferred Qualifications
  • Experience at the collegiate level at a Division I school.
  • Experience related to the development and dissemination of informational material.
Knowledge/Skills/Abilities
  • Knowledge/familiarity with NCAA rules and regulations as they relate to Communications and PR.
  • Proficiency with Adobe Creative Cloud products, social media platforms, shooting/editing video, photography and knowledge of NCAA rules and regulations that pertain to athletic communications.
Benefits (for FTE)
  • Health and Life Insurance
  • Retirement Programs
  • Paid Tuition
  • Dependent Scholarships
  • Annual Leave
  • Sick Leave
  • 13 Paid Holidays (including an extended December holiday)
  • Paid Parental Leave
  • Professional Development Opportunities
Relocation

Relocation costs may be available.

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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