Associate Director for Digital Marketing & Fan Experience

Associate Director for Digital Marketing & Fan Experience

Department: ATH Department of Athletics

Advertised Salary Range:
Part/Full Time:
Full Time

About UofSC:
From the Upstate to the Low country, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning.

All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Advertised

Job Summary:

The Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics.

The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men's and women's soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department's website and mobile application.

• Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
• Experience planning and executing game presentation and promotional activities for athletic events.
• Experience supervising, mentoring, or training interns or other project teams.
• Excellent written, verbal, organizational, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by athletic event schedules.

• Bachelor's degree in marketing, sport management, communications, business administration, public relations, or a related field.
• 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Job Close Date: 09/03/2026

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.