Distribution Channel Marketing Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Logitech for Business (L4B)
Distribution Channel Marketing Manager is responsible for growing Logitech for Business solution revenue through our North American distribution network. This role is uniquely focused on empowering our Distribution Partners to activate, enable, and scale growth across their massive ecosystems of long-tail partners, ultimately driving measurable revenue and customer acquisition for the Logitech for Business (L4B) portfolio.

As a key member of the North America L4B Marketing Team, the Distribution Channel Marketing Manager will be responsible for building a marketing strategy that serves the capabilities, constraints, and business objectives of this channel segment, then assisting in the execution of the programs and tactics that support that strategy. Programs include to-channel tactics such as enablement, training, incentives, advertising, email, events and funded headcount.

The Distribution Channel Marketer will articulate the business need for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement.

This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Distribution Channel Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The ideal candidate must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success  this role you will:

• Drive Distribution Strategy:
  Reporting to the Manager, Channel Marketing in North America (NAM), you will lead the strategy and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories.

• Activate the Long-Tail:
  Design and execute scalable, programmatic  one-to-many  marketing campaigns through our distributors, specifically engineered to acquire, educate, and grow long-tail channel partners.

• Build Brand Differentiation & Preference:
  Champion the Logitech for Business brand within the distribution ecosystem. Develop programs that highlight our competitive differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners.

• Generate B2B Demand & Pipeline:
  Collaborate with distribution partners to create joint, integrated marketing initiatives that drive measurable lead-generation and pipeline growth, effectively utilizing co-marketing and MDF (Marketing Development Funds).

• Align Cross-Functionally:
  Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure distribution-led growth strategies align with broader mutually agreed goals and revenue priorities.

• Develop Business Plans:
  Create and manage quarterly channel marketing joint business plans for focus distributors as part of the Partner Connect Program, tying all marketing activities directly to measurable business outcomes.

• Execute & Optimize Campaigns:
  Help build and define campaigns (including ad copy, content, design, landing page creation, and localizations) in partnership with central channel marketing, regional channel marketing and distribution key contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets.

• Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the channel partners while helping Logitech achieve business objectives.

• Share Actionable Insights:
  Consolidate campaign results and analytics to extract actionable insights. Share best practices strategies across the broader NAM channel…