Director of Creative Services and Data Strategies
Listed on 2026-08-13
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications
Director of Creative Services and Data Strategies
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Posting Number | STA
00598PO26
Job Family | Communications and Marketing
Job Function | Marketing
USC Market Title | Director of Marketing and Communication
Link to USC Market Title | (Use the "Apply for this Job" box below)./132426
Job Level | M3 - Managerial
Business Title (Internal Title) | Director of Creative Services and Data Strategies
Campus | Columbia
Work County | Richland
College/Division | Division of Development
Department | DEV Annual Giving
State Pay Range | G12
USC Market Range | MRK - $84,820 $ 108,146 $ 131,471
Anticipated Hiring Range | $84,820 - commensurate with qualifications
Location of Vacancy | Columbia, SC
** on-site**
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm Must be willing to work a flexible schedule to meet the needs of the department.
Basis | 12 months
Job Search Category | Communication Services
About USCAbout University of South Carolina | From the Upstate to the Low country, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort.
In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Position DescriptionAdvertised Job Summary | Under limited supervision, reporting to the Executive Director of Annual Giving and Donor Experience (Executive Director), the Director of Creative Services and Data Strategies (Director) is responsible for managing creative services, data and market analysis, and digital strategy and optimization for the annual giving and donor experience programs (AGDE). The Director will collaborate with the Annual Giving Programs and Unit Strategy team and the Donor Experience program to ensure fundraising success by developing and implementing data-driven strategies, processes, and systems to streamline, optimize and enhance their respective marketing approaches.
The Director will utilize Blackbaud CRM, Blackbaud Internet Solutions, Blackbaud Donor Centrics, and other analytics tools, such as Google Analytics and Meta Marketing Services, to ensure that strategies are data-driven, personalized, relevant, timely, and consistent with the goals set forth within the AGDE department. The Director will work closely with Advancement Services and University Marketing team to understand the data needs in the organization, utilize system functionalities and perform continuous user experience (UX) improvement.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials |
Preferred Qualifications | Bachelor’s degree and 5+ years of experience in Creative Services, Advancement Services, Prospect Analysis, Market Analysis, Alumni Development, Annual Giving, or Higher Education…
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