Assistant Director, Communication & Partnerships

The Assistant Director for Communication and Partnerships reports to the Director of New Student Orientation and is responsible for planning, coordinating and overseeing all communications, publications, websites and social media that support New Student Orientation. This role leads the office’s partnership program, including the cultivation, management and retention of external funding and in-kind support.

• Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education and/or experience.

• Direct university orientation experience.
• Master’s degree
• Previous marketing experience including graphic design, video editing, social media and/or photography is highly desirable.
• Familiarity with AP style, Adobe Creative suite, and Mac platform.
• Experience with online digital marketing tools like dashboards and constituent relationship management software is desired.
• Knowledge of emerging trends related to social media tools is desired.
• Experience aligning multiple brand strategies and ideas as well as handling multiple projects by prioritizing and managing time effectively.
• Desktop publishing, editing and design experience using Mac platform..

Communications & Marketing — 30%
Lead the development and implementation of New Student Orientation’s communication and marketing strategy for incoming students, families/supporters and campus partners. Develop, write, edit and design print and digital communications, including publications, email and CRM campaigns, websites, social media, promotional materials and signage. Manage production processes and vendors to ensure brand consistency, quality, budget adherence and timely delivery. Oversee the office’s web and social media presence, including content development, engagement and response to inquiries.

Partnership Development & Management — 20%
Lead the Orientation Partners Program, including the cultivation, solicitation, stewardship and retention of campus and community partnerships. Manage partner relationships and benefits, coordinate marketing materials and orientation supplies, facilitate partner involvement in Orientation Leader training and programming and recruit new partners. Coordinate invoicing and payments with the Office Manager and regularly assess the effectiveness of the partnership program.

Assessment & Data Analytics — 15%
Coordinate office assessment and data analytics to evaluate and enhance student and family/supporter experiences. Interpret findings to identify opportunities for improvement, inform programmatic decisions and support strategic planning. Develop the annual New Student Orientation Impact Report.

Orientation Programming & Operations — 15%
Support the planning and delivery of orientation programming, including day-to-day operations and technology support during orientation sessions. Participate in the orientation staffing rotation and provide customer service, problem‑solving and crisis response for students, families/supporters and campus partners.

Supervision & Staff Development — 10%
Supervise the Graduate Assistant and Marketing Interns, providing ongoing direction, feedback and support to ensure successful completion of responsibilities and professional development.

Orientation Systems & Platforms — 5%
Assist with the management and administration of orientation systems and technology platforms, including Vizual Zen and Advantage Design Group, to support registration, communications and program operations.

University & Professional Engagement — 5%
Represent New Student Orientation on university committees and contribute…