Sales Manager

Sales Manager

MBG South Carolina Columbia, South Carolina, United States

About MBG South Carolina

Established in 1989, Mexcor is a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Mexcor and its family of businesses include MBG and Mexcor International, among many other companies. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, Mexcor has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

Mexcor has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. Mexcor offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Morales Beverage Group of South Carolina seeks a Sales Manager for the Columbia, SC location. We have a competitive compensation package with a wide range of benefits for full‑time employees.

Reporting to the General Manager, the Sales Manager is responsible for leading, developing, and driving performance across assigned On‑Premise and Off‑Premise markets. This role manages a team of Sales Representatives while driving execution across all market channels. The Sales Manager is responsible for training and developing their team while achieving volume, distribution, revenue, and brand growth objectives. At the same time ensuring best‑in‑class execution, customer service, and supplier partnership management.

The position serves as the direct connection between suppliers, key accounts, and sales team, ensuring MBG SC delivers exceptional market coverage, programming, and execution across all sales channels.

All‑In: Being Accountable;
If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.

Lead, coach, and develop a team of Sales Representatives across assigned markets and channels. Spend 3–4 days per week in the field conducting ride‑withs and joint customer calls. Establish clear expectations for execution, professionalism, accountability, and results. Hold team accountable to sales goals, distribution targets, PODs, and key performance indicators. Support hiring, onboarding, training, and territory transitions. Conduct performance reviews, coaching sessions, and corrective action when required.

Foster a culture of continuous improvement, collaboration, and customer focus.

Own delivery of monthly, quarterly, and annual sales, distribution, revenue, and profitability goals. Execute supplier business plans, scorecards, and priority initiatives across On‑Premise and Off‑Premise channels. Ensure consistent call frequency, routing discipline, and market coverage. Drive pricing, promotions, menu placements, displays, features, incentives, tastings, and merchandising execution. Analyze KPIs, market trends, and sales data to identify opportunities and performance gaps. Track PODs, distribution gains, and revenue growth across assigned territories.

Partner with suppliers and internal stakeholders to maximize brand performance and market share.

Build and maintain strong relationships with key On‑Premise and Off‑Premise operators, buyers, and decision‑makers. Lead key account calls and assist with placements, promotions, menu features, displays, and premium brand growth. Develop new account opportunities and channel‑specific growth strategies. Resolve customer concerns while protecting and strengthening MBG relationships. Serve as a market ambassador for MBG and its supplier partners. Identify emerging market opportunities and competitive threats.