Manager, Trade Marketing

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, Spider Wire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.

Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, Spider Wire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.

Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish.

We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution
, we strive to Empower our people every day, expect and encourage Authenticity
.

Location:

Columbia, SC

Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

You’re a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you’re the go-to person for driving sustainable business success.

• You’ll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
• Your ideas and insights will shape the future of the North American dealer network.
• You’ll enjoy working…