Director of Sales Enablement

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Management Hardeeville, SC, US

13 days ago Requisition

Position Overview

About TS Conductor

TS Conductor is a mission-driven innovator in advanced overhead conductor technology, enabling utilities and EPCs to modernize the grid with higher capacity, improved efficiency, and reduced environmental impact. We are rapidly scaling and looking for high-performance team members who are passionate about reshaping the future of energy transmission.

Position Summary

TS Conductor is seeking a Director of Sales Enablement to lead and optimize commercial operations that drive sales success, strategic growth, and market leadership. This highly cross-functional role will be responsible for CRM utilization and reporting, conference and event lead generation, customer experience, RFP and contract management, sales planning, partner enablement, and marketing execution. The ideal candidate is a strategic thinker with a hands‑on approach who can align tactical execution with broader growth initiatives ensuring the discovery, promotion, and adoption of TS Conductor’s superior product solutions.

Essential Functions

CRM Management & KPI Reporting

• Oversee CRM strategy and compliance across the sales organization
• Build dashboards and reports to provide executive-level insights into the sales funnel, forecasts, and KPI performance
• Champion CRM adoption and integration to improve opportunity management and visibility

Conference & Event Marketing

• Lead planning and execution of industry event participation to support brand visibility and qualified lead generation (e.g., CIGRÉ, IEEE, DistribuTECH)
• Coordinate pre-event targeting, in-event execution, and post-event follow-up campaigns
• Collaborate with product marketing and sales to craft clear value propositions for event audiences

Strategic Marketing Initiatives

• Develop and execute targeted marketing campaigns to drive market awareness and product discovery in key regions (e.g., North America, Latin America, APAC)
• Partner with management and sales to build winning customer proposals, case studies, and technical positioning decks
• Create compelling marketing assets that differentiate TS Conductor from traditional and first-generation advanced conductors focusing on ROI, performance, and reliability
• Own the marketing calendar for sales enablement materials, including playbooks, product comparisons, technical briefs, and white papers

Customer Loyalty & Strategic Accounts

• Build frameworks to support customer success and long‑term loyalty, including post‑sale engagement and account touchpoints
• Serve as an escalation point for key accounts and lead initiatives to resolve customer service gaps or reinforce value

RFP & Contract Management

• Lead the development of high‑impact RFP responses, ensuring accurate, persuasive, and winning brand submissions
• Coordinate across engineering, finance, manufacturing and legal to meet deadlines and ensure commercial terms align with business goals
• Enable sales leadership with strategic account planning, sales territory alignment, and TS knowledge‑based partner programs
• Manage third‑party partners and sales agents, ensuring alignment with TS Conductor’s goals and brand messaging
• Deliver sales campaigns, sales training, and marketing collateral for domestic and global partner network
• Craft clear, compelling customer‑facing messaging that translates technical features into business value, particularly in complex sales environments.
• Provide constructive coaching and foster a culture of active listening and feedback.
• Other duties may be required

Other Skills/Abilities

Technical…