Event Sales Manager

Job Title:

Event Sales Manager

Department:
Catering & Events

Location:

Riverbanks Zoo & Botanical Garden, Onsite

Reports to:

General Manager, Assistant General Manager, (Sr.) Director of Event Sales, or Sr. Manager of Event Sales

Revenue Responsibility: $200,000+

The Event Sales Manager is responsible for driving sales and revenue growth by promoting and selling the venue, catering services, and other add-on experiences. This role requires advanced knowledge of sales strategies, building strong client relationships, and ensuring the successful execution of events. This position requires a dynamic individual with communication, negotiation, and organizational skills, dedicated to delivering exceptional client experiences.

• Strong interpersonal and communication skills across all levels of an organization.
• Advanced leadership skills with an understanding of the importance of team building/development, while fostering partnerships.
• Exceptional problem solving/decision making skills combined with the ability to be organized.
• Demonstrates financial management, analytical, and planning skills.
• Demonstrates the ability to remain flexible in a fast-paced environment.
• Computer knowledge and skill level for basic office functions.
• Physical ability to stand for extended periods and to move and handle boxes (35lbs) as necessary to operation, which entails lifting, and perform all functions as set forth above.
• Ability to work varied hours/days, including nights, weekends and holidays, as needed.

• Minimum 4 years catering and/or event sales, operations and/or event planning management in off-site catering, hotel or cultural attraction catering venue preferred.
  • A minimum of 4 years of experience is required for this position; however, candidates with 6 or more years of experience will be given stronger consideration.
• Working knowledge of Tripleseat is a plus.
• All education backgrounds eligible, must be 18 or older.

• Develop and implement strategies to sell the venue and catering services to new and returning clients.
  • Analyze market to determine new and untapped revenue stream opportunities.
  • Prospect and secure new business through cold calling, networking, and client outreach.
• Conduct site tours and menu tastings to showcase event capabilities.
• Solicit, negotiate, and secure signed agreements for events through a defined sales process.
• Plan and upsell functions with clients, including space requirements, times, equipment, menus, themes, and decorations.
• Respond to client requests promptly and ensure client satisfaction.

• Serve as primary point of contact for clients throughout the sales and planning process.
• Proactively and transparently communicate with clients throughout the sales and detailing process.
• Prepare and manage venue and catering contracts, Banquet Event Orders (BEOs), diagrams, and other necessary documents.
• Develop and maintain strong relationship with venue departments and understanding of their policies and procedures
• Maintain strong, positive relationships with clients to encourage repeat business.
• Conduct post-event follow-ups to engage clients and foster continued development.
• Work closely with clients to understand their needs and provide tailored solutions.

• Maintain communication with vendors, including pricing knowledge and negotiation.
• Uphold an active list of resources for client and internal operational use.
• Ensure all vendors comply with venue guidelines and event requirements.

• Develop detailed event plans, including timelines and floor plans.
• Walk event spaces before events to ensure everything is in working order and address any issues promptly.
• Manage last-minute changes and adjustments with a solution-focused approach.
• Communicate and collaborate effectively with the Catering Operations, Culinary Team, and other departments involved in events, developing and implementing new strategies and procedures where necessary to ensure events are executed flawlessly.

• Ensure all client contracts, BEOs (Banquet Event Orders), and event details are accurately documented.
• Ensure compliance with local, state, and federal laws.
• Maintain a clean, safe, and organized work environment.
• Maintain accurate records of event details and outcomes.
• Uphold and demonstrate a complete understanding of company policies and procedures.

Attendance at event start to ensure…