RSM Southeast

RSM Southeast

Job Description Regional Sales Manager Notice to California Residents:
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At Athletic Brewing, we are on a mission to revolutionize the beer industry, and we are doing it with a team of doers. We move quickly, we hold a high bar, and we reward performance. We are a company of hard workers and dedicated professionals who take ownership, drive results, and want their impact to be visible.

We believe in merit, accountability, and earning opportunities through contribution. High performers grow here. If you are motivated by building, improving, and winning as a team, you will thrive ough our products and our people, we believe we can positively impact health, activity, and opportunity in our communities. We actively seek representation from diverse backgrounds and experiences and are committed to building a team that reflects the communities we serve.

About the Role We are seeking a strong Region Sales Manager to lead and grow Athletics’ business across the Southeast region by supporting Territory Managers, strengthening distributor partnerships, and driving best-in-class market execution. This role blends strategic planning with hands-on leadership, requiring someone who can build sales plans, coach team members, support distributor priorities, amplify brand marketing and stay close to account-level performance.

The RSM will ensure our brand shows up with quality through strong product presentation, rotation, retail execution, and thoughtful market planning. This leader must communicate clearly, follow through on commitments, and build trusted relationships with distributors, retailers, brand partners, internal stakeholders, and team members while creating an inclusive environment where the team feels supported, coached, and challenged to grow.

This is a self-directed, results-driven role for a curious, proactive leader who can improve systems, support chain opportunities, solve market challenges in real time, and take clear ownership of regional goals, distributor follow-up, team performance, and measurable execution.

Southeast Region: FL, GA, NC, SC
*** Preferably based in Florida major metro area - Other major metros in the region would also be considered. Must be within commutable distance of a major airport.
*** Relocation considerations may be discussed.

Leadership & Management Assists the Region VP of Sales and respective Regional Sales Manager in the strategic planning, budgeting, and execution of all sales initiatives across assigned area.

Develops and implements creative and effective sales strategies to achieve customer and distributor awareness, with all strategies laddering up to ABC’s goals.

Recommends brand priorities, product positioning, packaging, POS, and pricing strategies to produce highest possible long-term market share and growth, while remaining competitive in the market.

Oversees and evaluates current market research and market conditions; conducive to any/all category segments.

Directs sales forecasting activities, including but not limited to; current distribution network, prospective territories, and potential sales partnerships.

Assists on performance goals across area with team members.

Owns regional marketing budget – tasked with negotiating, securing and executing partnership opportunities to increase brand awareness and top-level volume across the region.

Organizes and attends market events across the distribution network to supplement and support company goals.

Assists chain team activities to maximize any/all chain relationships, opportunities, and current sales footprint.

Assists COO and Operations team on inventory management and shipping/receiving logistics.

Assists Brewery Direct channel on all activities to promote and increase sales efforts in gap areas not able to be traditionally handled through 3-tier network.

Provides leadership for company through ongoing development and training, as well as collaboration and creative solutions to achieve any/all goals.

Assists in the hiring process of new team members within the sales team, as well as outside of department as need be.

Plans Territory Manager routes in major markets, review plans with TM at minimum bi-weekly.

Runs all VIP/iDig reports, Inventory, creates all distributor-facing presentations (using ABC templates and content resources).In 50+ retail accounts per month – using Standard Surveys, every visit should be with the…