Franchise Business Coach

Job Summary

Franchise Business Consultants (FBCs) are field-level stewards of Denny’s transformation strategy. They bring urgency, clarity, and structure to the day-to-day operations of ~90–100 restaurants, acting as execution partners to franchisees and operational leaders. FBCs translate brand direction into local results—ensuring restaurants deliver profitable traffic, margin improvements, and an elevated guest experience.

Each FBC owns a critical market and is responsible for the performance of underperforming and average locations, with a focus on engineering growth where it matters most. They are accountable for delivering systemwide strategy at the ground level while protecting franchisee investment, brand equity, and local momentum.

• Lead business performance across assigned markets through focused KPI management.
• Review restaurant-level dashboards and financial tools to assess traffic, guest satisfaction, labor, and cost metrics.
• Create and implement action plans to close performance gaps—then monitor, document, and track results.
• Provide consultative coaching to operators and above-store leaders to drive sustainable improvement.
• Recap visits and risks with clarity and urgency—documentation is essential.
• Own DMA performance; lead and facilitate quarterly DMA meetings.
• Track and align trends across markets; identify both at-risk patterns and breakthrough opportunities.

• Partner with franchisees to review controllables such as labor, food cost, and to-go execution strategies.
• Offer business insights and consultative recommendations tied to performance trends and margin opportunities.
• Facilitate P&L conversations where appropriate, helping franchisees interpret results and identify areas of focus.
• Encourage the adoption of tools and practices that strengthen local ownership and profitability awareness.
• Ensure franchisees have visibility into key financial drivers and understand the levers within their control.

• Execute initiatives such as CRM, pricing strategies, promotional campaigns, and tech rollouts.
• Help restaurant teams connect enterprise strategy to store-level results.
• Share local impact insights with the Support Center and RDOs—ensuring the voice of the field influences brand decision-making.

• Partner with BSCs, RDOs, and Support Center teams to shape market-wide improvement strategies.
• Influence franchisee alignment and prioritization of brand initiatives.
• Provide market intelligence that informs broader decisions—including resource deployment, portfolio planning, and franchisee support tiers.
• Serve as an early warning system by escalating systemic risks and recommending cross-functional interventions.

• Reports to:
  
  Regional Director of Operations
• Partners with:
  Franchisees, GMs, BSCs, Field Learning, Marketing, and Ops Support
• Scope: ~90–100 restaurants and 10–12 franchisee relationships
• Tools: 365, CRM, guest data dashboards, P&L platforms, campaign readiness tools

Education

Associate’s or Bachelor’s degree preferred or equivalent combination of education and/or experience.

Experience

Multi-Unit experience or equivalent operations experience in the restaurant or hospitality industries is preferred. Prior experience as a franchise business consultant, trainer or operations consultant is desirable. Bi-lingual is a plus. Food Safety Manager Certificate.

• Ability to maintain composure in a high stress situations.
• Strong organizational and effective time management skills.
• Excellent oral (including public speaking) and written communication skills with proficiency in the English language.
• The ability to communicate with all levels of the organization.
• Strong Word, Excel, PowerPoint, and internet skills.
• Excellent interpersonal skills with the ability to negotiate and influence.
• Understands and appreciates diversity and shows respect for others.
• Solid financial and business acumen.
• Proven ability to manage multiple priorities with a strong…