Lifecycle Product Marketing Director

Lifecycle Product Marketing Director Skip to main content

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Southern California, USA - Remote:
US - Remote time type:
Full time posted on:
Posted Yesterday job requisition :
R12185
** Meet the Moment with Alteryx
** We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.
** Lifecycle Product Marketing Director
** Individual Contributor | Remote (US) | Marketing
** Meet the Moment with Alteryx
** We’re living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision—and Alteryx is leading the transformation.

You’ll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you’re ready to meet the moment with innovation, curiosity, and excellence, there’s a place for you here.
** Who We Are
** Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data—no coding required—delivering the analytics, workflows, and business logic that power insights and operational decisions.

As we define the future of Agentic Analytics, we are reimagining the entire customer journey—from first touch to deep adoption, expansion, and advocacy. The Lifecycle Product Marketing team sits at the center of this transformation, ensuring every customer milestone is met with the right message, motion, and experience to drive lasting value.
** What Are We Looking For
** We are seeking an experienced, strategic, and highly cross-functional Lifecycle Product Marketing Director to own the end-to-end customer journey narrative and motion for the Alteryx One platform.

This is an individual contributor role with significant organizational impact. You will define how customers onboard, adopt, expand, and renew—translating product value into lifecycle programs, messaging frameworks, and enablement assets that drive retention, growth, and advocacy across our 8,000+ customer base.

This role sits at the intersection of Product Marketing, Customer Success, Product, and Revenue—and is ideal for someone who thinks in journeys, not campaigns; who can connect product capabilities to customer outcomes at every stage of the lifecycle.
** What You’ll Do
** As the Lifecycle Product Marketing Director you will:
** Own the Customer Lifecycle Strategy
*** Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey—identifying post-sale customer stages, defining key moments that matter, and building messaging and positioning that guides customers from onboarding to advocacy.
* Define and maintain a lifecycle marketing framework—spanning onboarding, adoption, expansion, renewal, and advocacy—aligned to the Alteryx One platform and customer segments.
* Develop stage-specific messaging and value propositions that resonate with buyers and users at each phase of the customer journey, from first use to enterprise scale.
* Map customer milestones and…