Route Sales Representative
Listed on 2026-07-31
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Sales
Sales Representative, Sales Development Rep/SDR, Outside Sales, Business Development
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US
9 days ago Requisition
Salary Range: $26.25 To $31.38 Hourly
This position will report to the:
Manager – Regional Sales (SoCal DSD)
- Travel Requirement: 90%-100% (Local travel)
- Location :
Southern California - FLSA Status:
Non-Exempt Hourly - Employment Category:
Full Time Regular - Pay Range: $26.25-$31.38
G enerous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks . Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability and SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California,and the Greater Chicago Area. To learn more, please visit .
WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLEThis position contributes to the success of the business by serving as the primary client or account level route sales representative who is responsible for managing the day-to-day delivery of Evolution Fresh Products and maintains frequent interaction with the client and related personnel. The successful RSR will source new sales opportunities and close sales to achieve Field Sales quotas. The successful candidate will play a key role in increasing income and revenue by managing and negotiating with clients, generating leads, qualifying prospects and managing sales of products and services.
As an RSR they will also research sales competition .
- Act as main point person on all Evolution Fresh route sales and merchandising responsibilities within an assigned territory
- Act as the Sales Liaison to a specific account or retailer determined by assigned territory
- Work prospects through the entire sales cycle, including developing new leads, educating prospects, and turning interested shoppers into long term customers
- Efficiently plan and execute projects within route according to company objectives
- Develop and implement strategies for achieving and exceeding set sales targets
- Monitor the company’s industry competitors, new products, and market conditions
- Carry out survey of the industry to identify trends such as price of competing products, product demand and current merchandising
- Conduct strategic field sales tactics by establishing and maintaining “win-win" business relationships with supermarket personnel including Store Associates, Department Managers, Store Managers, and Regional Specialists. This includes but is not limited to: selling in secondary product displays, expanding product facings on shelf, filling distribution gaps (ACV), and optimizing product placement
- Responsible for maximizing sales and customer service through effective planning, relationship building, and in-store servicing
- Responsible for finding creative solutions to expand shelf space, placement of POS (signage) materials, installing glide racks, resetting displays (potentially adjusting shelves), rolling out new products, implementing secondary displays, conducting market research projects, reactivating current, and/or selling in innovation where permitted/applicable
- Responsible for establishing and completing weekly, monthly, and quarterly goals to accomplish performance metrics
- Act as a Brand Ambassador within assigned territory, with regular and direct interaction with consumers
- Attending and participate in monthly sales meeting and quarterly Town Halls
- Implement and execute business-advancing projects for all chains in the territory to increase awareness of new products, limit out of stocks, inform Produce Manager of ad specials, etc.
- Daily reporting of activities through Encompass software application
- The scope of the Route…
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