Sr. Product Manager

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

As the Senior Product Manager – Subscriptions, you partner with leadership to define strategy, lead roadmap definition, and execution for Cricut’s subscription business, focused on growing and retaining Cricut Access members globally. This role will be responsible for delivering platform features that drive subscriber acquisition, engagement, retention, and lifetime value through innovative subscription experiences, personalized member journeys, and data‑driven product strategies.

You will partner cross‑functionally with Product, Engineering, UX, Legal, Data & Analytics, Marketing, Merchandising, and Creative teams to identify opportunities, define strategy, and deliver impactful subscription features and experiences that deepen customer engagement and accelerate business growth.

As the voice of the Cricut Access member, you will leverage customer insights, behavioral data, experimentation, and market research to shape the future of the Cricut subscription ecosystem. You will build business cases, prioritize initiatives, align stakeholders, and drive execution from concept through launch and optimization. You will also work closely with Engineering and UX teams to define detailed requirements and ensure high‑quality delivery of subscription‑focused capabilities and experiences.

Leadership – You are experienced in leading highly cross‑functional teams across Product, Engineering, UX, Data, Marketing, Legal, and Business stakeholders. You inspire collaboration, drive alignment, and mentor others through influence and strategic thinking.

Customer Obsession – You deeply understand subscription customer behavior and lifecycle management. You start with customer needs and work backwards, using qualitative and quantitative insights to improve acquisition, onboarding, engagement, retention, and member satisfaction.

Communication – You communicate clearly and effectively across all levels of the organization, including executive leadership. You can articulate product strategy, influence decisions through data, and build strong stakeholder alignment around priorities and outcomes.

Ownership – You think strategically about subscription growth and customer lifetime value while balancing short‑term wins with long‑term platform investments. You are accountable for product outcomes, business KPIs, customer experience, and roadmap execution.

Quality & Innovation – You seek innovative solutions to improve member experiences and drive measurable business impact. You embrace experimentation, continuous optimization, and data‑informed decision making to deliver exceptional subscription products and features.

• Partner with leadership on the Cricut Access product strategy and own our roadmap planning focused on subscriber acquisition, engagement, retention, and monetization.
• Identify opportunities through customer research, behavioral analytics, experimentation, competitive analysis, and market trends.
• Partner with stakeholders to prioritize initiatives that drive subscriber growth, member satisfaction, and long‑term customer value.
• Lead roadmap planning and strategic alignment across Product, Engineering, UX, Data, and Marketing teams.
• Develop and optimize subscription experiences across onboarding, upgrade flows, retention journeys, personalization, and member engagement.
• Drive experimentation and A/B testing strategies to improve conversion, retention, feature adoption, and customer lifetime value.
• Collaborate with Marketing and Data teams to identify audience segments, customer behaviors, and opportunities for personalization and lifecycle optimization.
• Analyze customer and product data to…