Growth Marketing Analyst

Job Description

Job Title:

Growth Marketing Analyst

Schedule:

Typically Monday through Friday 9:00 am - 5:00 pm

Location:

Salt Lake City, UT

Status:
Full-time

Benefits:
Medical insurance, dental insurance, vision insurance, 401(k), health savings account (HSA), employee assistance program (EAP), paid time Off (PTO), paid holidays, employee discount

About Wholesome Co:
At Wholesome Co you are not just filling a seat, you are helping us constantly be better and improve. We look at each new hire as an opportunity to level up our company. Each new hire should bring a high level of transparency, communication, work ethic, curiosity, and balance out assertiveness while maintaining respectful dialogue with their coworkers. We hope we bring out the best in each person we hire and we hope each new hire will help us find innovative ways for us to be better in return.

We want each employee to have an enjoyable experience at Wholesome Co by making each day enjoyable and setting time aside to have fun in group settings regularly.

Wholesome Co is leading the movement to normalize cannabis as a natural path to health and wellness. Various medical cannabis services are offered, including statewide delivery to 99% of Utah's population, as well as retail, drive-thru, online pick-up services through its pharmacy in West Bountiful, an in-house built app for patients, innovative technology resources, cannabis cultivation, and cannabis processing of our constantly growing line of Wholesome Co branded products.

Our vertically integrated company is well known for its technology-driven approach, our focus on data, and perpetual innovation. Wholesome Co is committed to improving medical cannabis accessibility by putting patients' needs first and guiding them along their personal cannabis journeys.

This role will work closely with our Marketing, Inventory, and Compliance teams to ensure projects are completed accurately, on time, and follow our brand guidelines and legal standards. There are a number of directions this role could grow over time depending on the candidate and how the team evolves. This job will involve a high-level of analysis, independent discretion, an ability to interpret data, collaboration and suggestion for future-focused projects.

Responsibilities include:

• Analyze and prepare recommendations for management on programs, process improvement initiatives and opportunities including conducting primary and secondary research to support customer engagement plans.
• Analyzes customer data using database queries (SQL), web analytics tools (Google Analytics, Domo etc), and campaign management software tools.
• Evaluate quantitative and qualitative data and provide recommendations for changes or implementation of new tactics to elevate the customer experience and maximize effectiveness of customer engagement, applying data research and demographic analysis.
• Execute promotional marketing campaigns leveraging provided content and pre-designed templates (email, sms, push)
• Ensure campaign continuity is carried throughout ecommerce experience (heroes, landing pages, announcement banners)
• Owning and scheduling customer incentives (coupons, sales, loyalty boosts)
• Analyze and optimize automated campaigns based on data & insights (e.g. cart abandonment automated flows)
• Manage all aspects of multiple customer engagement programs and share data and insights to support company-wide initiatives.
• Monitor and maintain data quality within the marketing database, ensuring accuracy. This includes developing processes for data enrichment, cleansing, and segmentation.
• Gather data, synthesize and collaborate the campaign performances with our leadership teams
• Provide key contributions towards the company’s marketing segmentation strategy
• Provide feedback and suggestions for current projects and future-facing projects
• Collaborate & strategize with the Director of Digital Products (Growth) on growth strategies, this will include automation, segmentation, etc
• Management & delegation of work to outside contractors in regards to digital marketing insights/campaign
• Advocate for medical patients in Utah and help us get better every week
• Other job duties as…