Senior Martech Engineer

About

Owner is the AI growth system for local restaurants.

Our AI continuously improves SEO, marketing, and online ordering to grow first‑party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.

Owner is like having an army of engineers and marketers on your side, just like the big chains.

We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo here →

Since 2020, we’ve generated tens of millions in revenue and processed over half a billion dollars of online orders. 1 in 5 Americans have used an  website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including Shopify, Hub Spot, Door Dash, Service Titan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Owner is a remote‑first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in‑person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

Owner's marketing is entering a new chapter. We're building AI‑first truly personal marketing capabilities. We will build a system where every lead and customer is truly understood: what they care about, where they are in their journey, what they've been educated on, and what they're most likely to respond to next. The goal is intelligent, personalized, multi‑channel marketing at scale — powered by data and AI.

But great vision requires great infrastructure. Before we can build intelligent systems, we need rock‑solid fundamentals: accurate tracking, trustworthy data models, clean pipelines, and a CDP that actually knows who our customers are. That's where you come in.

This role is fully remote and can be based out of the United States or Canada.

1. Tracking Infrastructure

• Own Tag Implementation — client‑side and server‑side — and keep event tracking clean and consistent across web and product
• Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms
• Own tracking hygiene end‑to‑end: UTM standards, pixel coverage, event schemas, and identity resolution

2. CDP & Customer Profile Architecture

• Own the Hightouch data model — define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization
• Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data
• Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint
• Partner with Data Engineering on the upstream warehouse models that feed the CDP

3. Marketing Data Pipelines & Integrations

• Own integrations between our martech stack and various core systems
• Drive faster, cleaner customer data into Braze — better segmentation, better personalization, better results
• Define data contracts and schemas; catch and fix data quality issues before they hit campaigns

4. AI‑Powered Automation

• Build and evolve marketing workflows leveraging tools such as , Braze, and Hub Spot with reliability and observability baked in
• Use AI to accelerate your own build velocity and design agent‑based systems that decide how to engage each user
• Evaluate where AI‑driven decisions can replace static rules — and build the…