Vice President Product & Solution Marketing

Vice President Product & Solution Marketing

USA - Remote

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Ping is entering its next phase of growth at large enterprise revenue scale. We are seeking a visionary VP of Product & Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact. This is a market-defining role where you will act as the strategic headlights of the industry, staying ahead of dynamic shifts. You will partner closely with the CEO, Product, and Sales to identify high‑leverage opportunities and ensure Ping leads in Identity, particularly as AI reshapes the landscape.

• Be a visionary to lead the industry and anticipate change and impact – stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
• Lead enterprise‑scale market intelligence and competitive intelligence to anticipate industry shifts
• Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
• Define buyer personas, journeys, and category narratives that influence market perception
• Partner with the CEO to shape Ping’s long‑term market vision – particularly around Identity for AI
• Establish Ping as the thought leader in next‑generation identity and security markets

• Work with our CEO and executive team to set the vision and market direction
• Define company‑wide positioning and differentiated value propositions
• Develop messaging frameworks that scale across products, solutions, and industries
• Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
• Lead naming, branding alignment, and solution packaging strategy
• Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
• Define buyer personas and journey maps to influence market perception

• Help the organization prioritize strategically for impact
• Own go‑to‑market strategy and planning for major product and solution launches
• Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
• Ensure sales readiness, enablement, and knowledge transfer are world‑class
• Establish launch dashboards and post‑launch analytics rigor to measure success
• Drive partner GTM alignment and solution marketing for ecosystem growth
• Grow and develop the team for next‑gen Product and Solution Marketing at scaled growth

• Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
• Lead win/loss analysis and product growth diagnostics
• Optimize solution packaging and positioning based on pipeline and performance signals
• Develop lifecycle and sunset communication strategies that protect brand equity
• Act as strategic driver for the business – continuously informing prioritization decisions
• Build…