Principal Marketing Analyst

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Are you an analyst who would rather build the measurement system than inherit one? AdvancedMD is entering a defining chapter. We're building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You'll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The Principal Marketing Analyst role will have you working in an agile environment between 2 work modes. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there's a formal warehouse — is the challenge of this role.

Along the way, you'll have real influence over how that stack takes shape.

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

• Answer marketing's questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires
• Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation
• Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks
• Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage
• Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution
• Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing's core KPIs and the definitions behind them
• Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt
• Design and maintain Power BI reporting that stakeholders genuinely use, and retire what they don't
• Document definitions, logic, and caveats so the work outlasts any single analysis
• Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers
• Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and cannot support
• Help shape marketing's data layer as the stack modernizes — partnering with our data engineer to bring in new sources, and with company data and BI counterparts on shared standards
• Serve as a trusted, go-to input whenever marketing needs data-driven guidance

• Bachelor's degree in a quantitative, business, or related field, or equivalent…