Senior Product Manager

About Lumion:

We are building the Operating System for trade & technical schools.

Our mission is to empower these institutions with the most trusted operational software and services, improving enrollment, streamlining administrations, and giving more students access to life-changing outcomes driven education. We are obsessed with training the next generation of skilled tradespeople by supporting the career growth of students in high-impact professions. We have changed over 100,000+ people’s lives and support 400+ unique schools across the country.

We serve industries from healthcare and skilled construction to transportation, culinary arts, and cosmetology. We are funded by top-tier venture firms, including but not limited to TTV Capital and Tusk Ventures.

As the Product Manager for Marketing & Communications, you will be pivotal in driving the strategy and execution for Lumion’s growth-focused SaaS modules. You will build the tools that allow trade and technical schools to find, engage, and enroll the next generation of students. You will work cross-functionally with engineering, design, compliance, sales, and marketing to deliver high-impact features ranging from lead capture and scoring to AI-driven SMS automation and reputation management.

• Product Discovery & Strategy: Conduct customer research with admissions and marketing teams at educational institutions. Analyze market trends in Mar Tech, lead generation, and student engagement to build data-driven roadmaps that help our schools grow their enrollment pipelines.
• Lead Management & Scoring Execution: Own the end‑to‑end delivery of features that optimize the enrollment funnel. This includes designing robust lead capture forms
  , developing logic for lead scoring and attribution
  , and creating dashboards that give schools visibility into campaign performance.
• Communications & Automation: Drive the development of our omnichannel messaging platform (SMS, Email, Chat). You will design workflows for marketing automation
  , appointment reminders, and two‑way messaging, ensuring schools can engage prospective students instantly and effectively.
• AI & Reputation Management: Spearhead initiatives to integrate AI and LLMs into our communications stack to assist with drafting responses and automating follow‑ups. Manage features related to reviews and reputation management
  , helping schools build trust with prospective students.
• Vendor & API Management: Identify and manage relationships with critical communication vendors (e.g.,
  Twilio, Send Grid, OpenAI
  ) to ensure high deliverability and performance. Manage integrations with external CRMs and marketing platforms to ensure seamless data flow for our customers.
• Compliance & Deliverability: Work with legal and engineering to ensure all communication features comply with regulations (e.g.,
  TCPA, 10
  
  DLC, CAN‑SPAM
  ) while optimizing for high deliverability rates across SMS and email.

• 5+ years of product management experience
  , with a significant focus on B2B SaaS, Mar Tech, CRM, or Marketing Automation platforms.
• Strong track record of successfully launching features related to lead generation, SMS/Email messaging, or workflow automation.
• Deep proficiency in analytics tools (e.g., SQL, Amplitude, Mixpanel) to measure funnel conversion, feature adoption, and engagement metrics.
• Strong understanding of the marketing technology landscape, including lead scoring models, drip campaigns, and attribution reporting.
• Working knowledge of communication compliance (TCPA, 10
  
  DLC registration, GDPR) and best practices for transactional and marketing messaging.
• Proven ability to collaborate effectively with cross-functional…