Journey Activation and Optimization Analyst
Job in
South Kingstown, Washington County, Rhode Island, 02789, USA
Listed on 2026-08-12
Listing for:
CVS Health Corporation
Full Time
position Listed on 2026-08-12
Job specializations:
-
IT/Tech
Data Analyst, Business Systems & Technology Analysis
Job Description & How to Apply Below
Remote/Hybrid locations:
RI
- Woonsocket:
IL
- Chicago time type:
Full time posted on:
Posted Yesterday time left to apply:
End Date:
September 4, 2026 (26 days left to apply) job requisition :
R0976924
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
** Overview
* * PCW Marketing Operations seeks a Journey Activation & Optimization Analyst to leverage technology and data to translate customer engagement strategy into high-quality, efficient, scalable, and technically sound execution. This role supports the delivery of connected customer journeys by partnering across Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams, while improving execution through stronger processes, operational discipline, and AI-enabled optimization.
** Position Summary
** The Journey Activation & Optimization Analyst leverages technology and data to execute and optimize end-to-end customer journeys from brief through build, QA, launch, performance monitoring, and post-mortem review. This role translates strategic direction into actionable engagement plans, ensures technical and operational readiness across key partners, manages risks and blockers, and drives continuous improvement through dashboards, insights, and process optimization. This role helps strengthen channel health, reduce redundancy, and improve performance through AI capabilities, data-informed workflows, and close partnership with Strategy and technical teams to support scalable, reliable delivery.
** Responsibilities
* ** Own end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem review
* Translate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements, applying the technical expertise needed to support journey configuration, audience logic, and execution design
* Partner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements, align dependencies, support technical readiness, and ensure scalable execution
* Connect business strategy to technical execution by translating journey objectives into clear requirements for data, orchestration, system setup, workflow design, and delivery readiness
* Conduct user acceptance testing in development environments to validate audience logic, data inputs, content readiness, workflow setup, and delivery quality prior to launch
* Identify, manage, and escalate risks, blockers, and execution issues throughout the delivery lifecycle, including dependencies tied to data, platform configuration, system integration, and delivery execution
* Monitor channel health and delivery reliability, including deliverability, incident response, change management, and ongoing operational oversight
* Analyze and interpret complex data to support decision-making, inform strategic initiatives, and identify opportunities to improve journey execution and performance
* Optimize tools, workflows, and processes to improve efficiency, streamline execution, and strengthen journey performance
* Apply AI capabilities and automation opportunities to optimize journeys, reduce redundancy, and improve end-to-end execution
* Create and monitor dashboards for customer disposition, operational performance, and journey outcomes, using business intelligence software or data visualization platforms to create compelling visual representations of data and insights, including trending and feedback loop reporting
** Required Qualifications
*** 3+ years of strategic and technical…
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