Product Manager - USCAN CT

Overview

Job Description Summary This role is responsible for planning, coordinating, and leading all Product Management elements of the USCAN CT portfolio to grow revenue and maximize margin. This role will actively mine voice of customer and market insights to formulate and operationalize product strategy, tailor product configurations and pricing for customer segment value, identifying growth opportunities, guide product roadmaps with Global CT, and partner with Services product management on comprehensive equipment + services solutions.

GE Health Care is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description
Role Summary/Purpose This role is responsible for planning, coordinating, and leading all Product Management elements of the USCAN CT portfolio to grow revenue and maximize margin. This role will actively mine voice of customer and market insights to formulate and operationalize product strategy, tailor product configurations and pricing for customer segment value, identifying growth opportunities, guide product roadmaps with Global CT, and partner with Services product management on comprehensive equipment + services solutions.

Growth, Strategy, and Product Execution

• Employ market research, industry trends, voice of customer, market share, win/loss analysis and competitive intelligence and price realization to develop product strategy and influence roadmap development.
• Work cross-functionally and horizontally to design, develop & test, commercialize, operationalize and continuously evolve the CT solutions portfolio.
• Catch and commercialize new product introductions from global including development of product configurations, quote descriptions, and pricing in coordination with Lead Business Integrators. Partner with Marketing on Value Proposition refinement and Learning & Development on sales enablement training.
• Lead NPI product evaluation contracting and management (ME/pilot sites for product rollout / product pivot).
• Work horizontally with Imaging, Services & Healthcare Financial Services to develop, evaluate and launch new region-specific commercial offerings (i.e. subscription models).
• Ensure compliance with NCA process, quality systems and regulatory requirements.
• Lead strategy, process and communication of FMIs, Field Upgrades, XR29 and equipment End of Life.
• Liaise with Enterprise Operations to provide technical support for RFPs, create and manage catalogs (including long/medium/short descriptions and set-up in CPQ, NPI change orders and backlog conversions, management of flex trials, and technology obsolescence agreements).
• Lead headquarters customer visits, presenting product portfolio and roadmap presentations in partnership with global modality.
• Work closely with CT GMs and Marketing Directors to develop and execute showsite and key opinion leader strategies.

• Bachelor’s Degree in Marketing, Business Administration or related field
• 10+ years’ experience in product management, marketing or related field
• Leadership skills to lead teams and shape/lead growth vision and marketing strategy
• Team oriented – ability to motivate and work well with diverse, cross-functional teams Excellent oral and written communications skills
• Strong analytical and process skills
• Ability to travel and willingness to work flexible hours to accommodate needs of customers and sales teams

• MBA or Master’s Degree in Marketing, Business Administration or related field
• 12+ years’ experience in marketing, product marketing or related field Experience leading and developing teams
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen Innovation – develop new ideas through collaboration and execute on creative ideas
• Influencing skills – ability to motivate individuals and demonstrate organizational…