Baking & Cake Decorating Educator and Content Specialist

Baking & Cake Decorating Educator and Content Specialist

Masterbrand & Community | Naperville | Full Time | Permanent

Wilton is a global heritage brand with a 95-year history in baking and decorating. As part of the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace. Learn more about Wilton at

Are you passionate about baking and cake decorating and energized by sharing that passion with others? For nearly a century, Wilton has been teaching cake decorating and confectionery art to students around the world. Formerly known as The Wilton School of Cake Decorating, we reopened our doors in 2024 with a modern twist and a new name — Wilton Sweet Studio—at Wilton’s headquarters in Naperville, Illinois.

As we honor our rich legacy, we continue to evolve, inspiring the next generation of decorators through innovative, accessible education. We are seeking a creative, versatile baker to help deliver engaging educational experiences across our in-person, virtual, and digital platforms, blending teaching, content creation, and studio support. Reporting to the Education Strategy Manager, you will develop class plans and projects and teach baking and decorating classes both in-person and virtually.

You will serve as one of several knowledgeable voices within the organization, representing a nearly 100‑year tradition of bringing Wilton’s baking and cake decorating educational mission to life while ensuring students and customers feel welcomed, supported, and inspired.

• Deliver dynamic virtual and in‑person learning experiences including kids’ camps, family classes, and adult classes, for learners of varying skill levels and ages.
• Maintain a strong on‑camera presence, delivering content in an energetic and compelling manner while adapting to live situations.
• Contribute to short‑ and long‑form educational content across Wilton’s channels and collaborate with school colleagues and cross‑functional teams to ensure our students receive the highest quality baking and decorating education.
• Create lesson plans, educational materials, design and execute class project prototypes.
• Update course materials to reflect new classes and changes to existing curriculum, maintaining accurate course information on registration platforms and internal systems.

• Create educational baking and decorating content for digital platforms, including brief “how to” tutorials, demonstrations, and short‑form video.
• Present educational content on camera in a professional, engaging, and brand‑aligned manner.
• Collaborate with the marketing and education team to develop timely, relevant educational topics and content that align to the brand’s vision, character and objectives.
• Ensure content aligns with Wilton’s brand voice and engages a broad audience of baking and decorating enthusiasts. Be flexible to react to trends and virtual moments.

• Serve as a knowledgeable resource for Wilton Sweet Studio guests and students, assisting with student inquiries, registrations, technical issues, and general studio support as needed.
• Partner with Education, Marketing, Digital, and Research & Development teams to maintain and update curriculum, support new product development initiatives, and contribute to online educational content.
• Assist in maintaining a clean, organized, and safe kitchen and studio environment.

• Bachelor’s degree or equivalent experience.
• 2+ years relevant experience in culinary arts or food crafting.
• Demonstrated ability to produce engaging content.
• Experience in customer/public/student‑facing roles.

• Strong presentation skills and comfort engaging both live and on camera.
• Comfortable adapting to changing priorities.
• Ability to connect authentically with diverse audiences in both group and individual settings.
• A customer‑focused, positive attitude and the ability to collaborate effectively with team members
• Ability to work a schedule that includes evenings and Saturdays.
• Ability to…