Lead Technical Web Analyst

Location & Travel

Remote work, must be located in the Chicago area. Potential onsite interviews may be required.

Join our Enterprise Analytics Team to accelerate innovation by building and evolving website analytics infrastructure, digital measurement capabilities, and data strategies that empower teams and customers to make smarter, faster, and more confident decisions. Our analytics function is the intelligence layer that powers the entire organization. You will partner with cross functional leaders to translate bold data goals into reliable, scalable analytics solutions.

• Collaborate with cross functional leaders to translate bold data goals into reliable, scalable analytics solutions.
• Drive best in class practices around data collection, observability, tracking integrity, and reporting on thousands of websites’ analytics work.
• Lead strategic analytics initiatives: drive strategy, architecture, and implementation of high accuracy solutions aligned with enterprise objectives.
• Act as the primary subject matter expert and internal consultant for all technical analytics matters, providing guidance on data layer design, tag management strategies, and advanced tracking methodologies.
• Continuously monitor industry trends and emerging technologies to identify opportunities for significant improvements in data collection, processing, and utilization.
• Organize work priorities for functional teams, delegate tasks effectively, and track progress to ensure successful project delivery.
• Mentor and educate technical analysts, fostering a culture of continuous learning and technical excellence.
• Architect and design enterprise level analytics solutions, including server side tracking, advanced cross platform integrations, and machine learning driven data enhancements.
• Oversee comprehensive audits of the entire analytics ecosystem, identifying systemic gaps and opportunities for optimization across all data sources.
• Champion adoption of new technologies, automation tools, and scripting solutions to revolutionize tracking validation, data quality, and reporting processes.
• Forge deep strategic partnerships with engineering, product, marketing, and executive leadership to define ambitious tracking requirements and troubleshoot interdependencies.
• Serve as a recognized thought leader in digital analytics, presenting findings and sharing expertise internally.
• Contribute to technology stack decisions and vendor evaluations for analytics tools and infrastructure.

• Bachelor’s degree in Computer Science, Data Analytics, Engineering, or a related quantitative field (Master’s preferred or equivalent extensive experience).
• 8+ years of progressive experience in digital analytics, technical analysis, or data tracking implementation, with a significant focus on strategic and leadership roles.
• Expertise in enterprise level analytics platforms such as Google Analytics (GA4), Amplitude, Adobe Analytics, and similar.
• Exceptional proficiency in Google Tag Manager (GTM) or comparable tag management systems, advanced JavaScript, data layer architectures, and complex event driven data collection.
• Profound understanding of web technologies including HTML, CSS, advanced JavaScript concepts, DOM manipulation, and sophisticated browser/network debugging techniques.
• Strong understanding of data lake architecture and ingestion pipelines, and experience collaborating with data engineers to ensure scalable, business impactful architectures.
• Superior problem solving and analytical skills with a proven ability to diagnose and resolve intricate tracking issues and data discrepancies.
• Track record of leading multiple complex, cross functional projects from conception to completion, balancing technical requirements with business needs.
• Comprehensive knowledge of global data privacy regulations (GDPR, CCPA, LGPD) and experience implementing highly compliant tracking solutions.
• Exceptional communication and presentation skills, able to articulate complex technical concepts to diverse audiences, including executive leadership.
• Experience in formally mentoring, coaching, and leading technical teams, organizing work, and managing…