Program Manager, Enterprise Content Strategy

• Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting
• Monitor and report on adoption of content standards, processes, and frameworks across business units
• Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives
• Establish and maintain a consistent reporting and governance cadence
• Coordinate enterprise content initiatives across business units and cross-functional teams
• Manage intake, prioritization, and coordination of content requests across stakeholders
• Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
• Lead business unit, stakeholder, and dealer communications to drive alignment and transparency
• Facilitate cross-functional collaboration and maintain clear, consistent communication channels
• Support enablement efforts to reinforce adoption of content standards and processes
• Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps
• Align content roadmaps with broader product and enterprise priorities
• Drive execution of roadmap initiatives across teams and business units
• Monitor progress, identify risks, and escape issues based on defined KPIs

• Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred
• Experience managing large-scale, cross-functional digital programs across multiple teams or business units
• Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems
• Experience with roadmaps, operating models, intake processes, and program governance frameworks
• Demonstrated ability to drive stakeholder alignment and influence
• Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies
• Familiarity with SEO, GEO, AI content strategy, and content performance measurement
• Strong communication and executive presentation skills
• Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences.
• Proven track record of building cross-functional relationships and partnerships
• Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Demonstrates expertise in program management and digital content strategy, with a strong focus on cross-functional collaboration, stakeholder alignment, and performance tracking against KPIs. Proficient in managing enterprise content initiatives and operationalizing governance frameworks to drive strategic execution.

• Program Management
• Digital Content Strategy
• Cross-Functional Collaboration
• Stakeholder Alignment
• Enterprise CMS Platforms

• Content Strategy
• Content Operations
• Digital Product Development
• Program Governance Frameworks
• Content Performance Measurement
• Roadmap Development
• Intake Processes
• Metadata and Taxonomy
• Modular Content Strategy
• Design System Documentation

• Strong Communication
• Executive Presentation Skills
• Influencing Skills
• Relationship Building
• Facilitation Skills

• Content Ecosystems
• Customer Journeys
• Digital Channels
• Content Standards
• Performance Metrics

• AEM
• Digital Marketing Technologies
• Content Management Systems
• SEO Tools
• GEO Tools
• AI Content Strategy Tools