General Manager Sales & Marketing; Personal Care Division

Department: Sales & Marketing
Experience: 20+ years
Location: Corporate Office
Reports To: Managing Director / Chief of R&D.

We are looking for a strategic and result-oriented General Manager Sales & Marketing to lead our Personal Care product division. The role involves driving revenue growth, expanding market presence, strengthening brand positioning, and building a high-performing sales and marketing team across domestic and international markets.

Key Responsibilities:

1. Business Strategy & Revenue Planning:

• Design and implement long-term and short-term sales strategies aligned with organizational goals.
• Develop annual operating plans including revenue projections, sales forecasting, and budget allocation.
• Define monthly, quarterly, and yearly sales targets and ensure structured tracking mechanisms.
• Identify high-growth markets, new geographies, and emerging consumer segments.

2. B2B & B2C Market Expansion:

• Drive B2B business through distributors, institutional sales, contract manufacturing partnerships, and bulk buyers.
• Expand B2C presence across retail chains, modern trade, general trade, and e-commerce platforms.
• Strengthen export sales and international distribution networks.
• Lead nationwide sales operations ensuring target achievement and profitability.
• Monitor primary and secondary sales performance with structured review systems.
• Optimize pricing frameworks, margin structures, and trade schemes.
• Ensure disciplined sales MIS reporting and performance analytics.

4. Brand Strategy & Market Positioning:

• Establish strong brand identity and differentiated positioning in the personal care segment.
• Direct new product launches including go-to-market strategies.
• Oversee packaging development and ensure market-aligned presentation standards.

5. Key Account & Commercial Management:

• Develop strategic relationships with major retail chains, distributors, and online marketplaces.
• Lead commercial negotiations and finalize high-value contracts.
• Strengthen trade marketing execution and in-store visibility programs.

6. Demand Planning & Cross-Functional Integration:

• Align sales forecasts with production and supply chain planning to ensure optimal inventory levels.
• Collaborate with R&D and QA/QC for product performance enhancements and regulatory alignment.
• Ensure smooth coordination between finance and sales for budget control and profitability tracking.
• Build, mentor, and scale a high-performing sales and marketing team.
• Establish measurable KPIs and conduct structured performance evaluations.

Preferred candidate profile

Qualifications:

• MBA in Marketing / Sales / Business Administration (Preferred).
• Bachelor’s degree in Business, Marketing, or related discipline
  
  Experience:
• 20+ years of progressive experience in Sales & Marketing
• At least 5 years in a senior leadership capacity
• Mandatory exposure to Personal Care / FMCG / Cosmetics / Consumer Products sector (Herbal industry preferred).
• HNS Nutra LLc, No.8, 100 Ryan Street , South Plainfield , NJ
  -07080