Therapeutic Area Marketer, Lymphoma

Marketing Position at Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

Strategy

• Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
• Collaborates with all Customer Marketers to translate brand strategy to customer strategies
• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
• Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
• Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
• Drives key ongoing TA activities, including forecasting, and competitive preparation
• Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations

Execution

• Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
• Contributes to initiatives that have broader organizational impact across the 1
  
  Marketing Function and advancing progress towards our CMG outcomes
• Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
• Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)

People

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
• Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools

Demonstrates Proficiency within the following Key Competencies

• Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively;
  Have experiences measuring success using metrics and applying data to nuance future actions
• Successful track record…