Growth Marketing Manager

Growth Marketing Manager

We're looking for an experienced Marketing Manager to drive acquisition and growth marketing for the Babylonstoren Retail business.

You'll be responsible for driving e-commerce and retail growth through strategic experimentation, digital innovation, and measurable performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of marketing experience, including senior leadership in e-commerce or omnichannel retail.
• Strong grasp of both digital and traditional marketing.
• Collaborative, curious, and comfortable working across creative and analytical disciplines
• Data-driven, commercially focused, and hands-on.
• Excellent leadership and communication skills.
• A passion for growth, experimentation, and crafting memorable customer experiences
• Fluent in Afrikaans & English

Responsibilities

• Lead and scale a multi-channel marketing strategy for e-commerce and retail that grows awareness and acquisition.
• Identify new opportunities, channels, and partnerships to accelerate growth.
• Oversee seasonal launches, product promotions, and in-store activations in collaboration with retail and digital marketing teams.
• Drive PR, communications, and partnerships to build awareness through earned and traditional media.
• Work closely with brand and creative teams to align storytelling with performance.
• Support seasonal campaigns, product launches, and retail activations with growth-focused tactics.
• Track emerging marketing trends, technologies, and platforms to keep Babylonstoren at the forefront of innovation.
• Conduct market and competitor analysis to identify new opportunities and benchmark performance.