Manager: Marketing, Brand & Communications

Overview

Role purpose
To develop and execute integrated marketing, branding, and communications strategies that build the Food Bev SETA brand, enhance its reputation, drive stakeholder engagement, and support the achievement of organizational objectives. In addition, the role is responsible for developing and managing the implementation of all the brand and marketing strategies for the development of public information to bolster Marketing and Communications efforts

• Brand Strategy, Management & Governance

  Develop, implement, and maintain the comprehensive Food Bev SETA Brand Strategy, ensuring alignment with the organisational mandate and strategic intent. Serve as the brand custodian; develop, enforce, and educate staff on corporate identity, brand voice, and messaging guidelines across all touchpoints. Monitor the SETA brand through research and perception analysis; develop strategies to strengthen brand awareness, equity, and positive reputation within the sector.
  
  Ensure all marketing and communications activities are on-brand and contribute to a cohesive brand narrative.

• Integrated Marketing & Communications Strategy

  Develop and execute an annual Integrated Marketing and Communications (IMC) Plan that supports corporate objectives, drives key messages, and engages target audiences (levy-payers, learners, training providers, public). Formulate and update relevant Marketing, Branding, and Communications policies and procedures. Manage the marketing and communications budget, ensuring effective resource allocation and ROI measurement for campaigns and activities.

• Content Strategy, Development & Management

  Develop a content marketing strategy that positions Food Bev SETA as a thought leader in the sector. Oversee the production of high-quality, relevant content for multiple channels (website, social media, publications, reports, speeches). Proactively identify content opportunities from organisational research and programmes to showcase impact and value.

• Digital Marketing & Online Presence

  Develop and manage the digital marketing strategy, including website, SEO/SEM, email marketing, and online advertising to enhance reach and engagement. Lead the organisation’s social media strategy, growing communities, managing content, and engaging with stakeholders online. Build out digital capabilities and analyse digital performance metrics to optimise campaigns.

• Media Relations, Public Relations & Reputation Management

  Proactively manage media relations; build relationships with key journalists, pitch stories, and manage media inquiries. Develop and distribute press releases, statements, and editorial content to secure positive coverage. Monitor media landscape and coverage; identify potential issues and manage crisis communications responses when necessary.

• Marketing Campaigns, Promotions & Events

  Conceptualise and manage strategic marketing campaigns to promote SETA services, projects, and career opportunities within the Food and Beverage sector. Plan, coordinate, and execute brand activations at events, exhibitions, and career fairs to maximise impact and engagement. Manage the design, production, and procurement of all marketing collateral and promotional materials.

• Stakeholder Engagement & Internal Communications

  Develop communication plans to support effective internal stakeholder engagement and organisational change initiatives. Strengthen internal communication channels to ensure consistent messaging and staff alignment with brand and organisational goals. Manage the stakeholder database and ensure targeted communication flows.

• People / Staff Management

  Lead, guide, and develop the Marketing, Brand and Communications team. Manage staff performance, coaching, and mentoring. Ensure adherence to HR policies and foster a values-driven culture within the team. General:
  Stay abreast of marketing, branding, and communications trends, especially within the public and education sectors. Ensure compliance with all relevant legislation (e.g., PAIA, POPIA) in all marketing and communications activities. Undertake any other reasonable duties as required.

• Excellent, listening, written and verbal communication skills
• Excellent stakeholder management
• Highly collaborative, transparent and efficient
• Highly analytical on conceptual and detailed level
• Innovative / resourceful / problem solving & deadline driven
• Strong ability to create and maintain high quality documents (charts, workflows, spreadsheets, etc)
• Positive, results-driven and solution minded team player
• Sound decision making skills
• Self-managed
• A flexible approach and the ability to work under pressure
• A sound knowledge of end-to-end operational processes
• A good team player

• Minimum 2 - 5 years’ experience as a Business Analyst, experience in investment administration and exposure to clients and operations processes
• Proven experience in Agile delivery method
• Previous Product Owner experience will be advantages
• Accredited BA course