Sales Representative - Welding

Job Advert Summary

Develop and maintain existing/internal and new customer relationships to generate income for the business unit. With a focus on Welding products and consumables, actively promote and sell the company’s products to achieve or exceed budgeted revenue and sales margin targets.

Education: Grade 12.

Experience: Minimum 3 years’ experience in sales in a similar environment.

Technical: Proficiency with CRM software and Microsoft Office Suite

Advantageous: Welding experience, Technical Training Background

• Identify and pursue new business opportunities within assigned territory through prospecting, cold calling, and networking.
• Develop and execute strategic territory sales plans to achieve revenue targets and market penetration goals.
• Conduct product demonstrations and technical presentations to showcase welding equipment capabilities.
• Prepare and present quotations, proposals, and negotiate contracts with customers timeously.
• Provide sales and customer support to the existing/internal and potential customers.
• Attend trade shows, industry events, and customer sites to promote products and services.
• Generate weekly sales reports and track performance metrics
• In conjunction with the Sales & Inventory coordinators, ensure that stock is accurately managed and controlled.
• Support financial management by assisting in recovering outstanding debtors.
• Ensure PDI, purchase requisitions and invoices are completed accurately and timeously.
• Ensure compliance with SHERQ policies, practices and procedures.
• Adhere to company policies and procedures.

• Build and maintain long-term relationships with existing customers to ensure retention and account growth.
• Conduct regular customer visits to understand evolving needs and identify upselling opportunities.
• Provide technical consultation to help customers select appropriate welding solutions for their applications.
• Respond to customer inquiries, resolve complaints, and coordinate with internal teams to ensure timely issue resolution.
• Deliver product training and after-sales support to enhance customer satisfaction.
• Organize and facilitate any potential demonstrations and /or training sessions as required by customers.

• Keep abreast with welding technologies, industry trends, and competitive landscape.
• Provide market feedback to management regarding customer needs, competitive activities, and product performance.
• Collaborate with technical teams to develop customized solutions for complex customer requirements.
• Educate customers on safety standards, welding procedures, and best practices.