Technical Sales Representative

COMPANY PROFILE

At Mabone LED Consultants, we believe lighting is about far more than simply illuminating a space: it is about improving safety, productivity, efficiency and performance.

As a specialist provider of industrial LED lighting solutions, we are proud to be an official distributor of BEKA Schréder, one of South Africa's leading lighting manufacturers. Our reputation has been built on technical expertise, trusted partnerships and a commitment to delivering the right lighting solution for every application.

We take a consultative approach with our clients, combining technical knowledge with practical industry experience. From educating customers on the latest LED technologies to conducting professional lighting surveys and designs, we help organisations make informed decisions that deliver long-term value.

Our focus is not simply on selling products. We partner with customers to ensure compliance with lighting standards, optimise operational performance and maximise return on investment through fit-for-purpose lighting solutions.

This approach has enabled us to secure and successfully service contracts with major mining houses and industrial clients across the North West and surrounding regions.

As a growing business with ambitious plans for the future, we are looking for driven individuals who share our passion for technical excellence, customer relationships and delivering measurable results.

Our growth is creating exciting opportunities; and we are just getting started.

Location:

Potchefstroom, North-West

Reports To:

Managing Director

The Technical Sales Representative is responsible for identifying, developing and growing profitable business opportunities within the assigned territory. This role combines technical expertise, consultative selling, business development and relationship management to drive sustainable revenue growth.

The successful incumbent will proactively identify opportunities, conduct technical assessments and lighting surveys, develop fit-for-purpose solutions, and convert opportunities into long-term customer relationships.

This role is ideally suited to a self-driven, commercially minded professional who thrives on achieving targets, opening new accounts, solving customer challenges and building a strong market presence.

1.
Business Development and Revenue Growth

• Identify, pursue and secure new business opportunities within the assigned territory.
• Develop and execute territory growth plans aligned with company objectives.
• Build a healthy sales pipeline through prospecting, networking, referrals and market intelligence.
• Consistently generate new leads and convert opportunities into profitable sales.
• Expand the company's footprint within mining, industrial, commercial and related sectors.
• Identify opportunities for cross-selling and upselling products and solutions.
• Maintain a strong understanding of competitor activities, market trends and customer requirements.
• Achieve monthly, quarterly and annual sales targets.

Success Indicators

• Growth in sales revenue and gross profit.
• New customer acquisition.
• Expansion of existing customer accounts.
• Healthy and active sales pipeline.
• Achievement of sales targets.

2.
Technical Sales and Solution Development

• Understand customer operational, technical and commercial requirements.
• Conduct site visits to assess customer environments and identify solution opportunities.
• Recommend technically appropriate lighting solutions based on customer needs.
• Present technical proposals and solution recommendations with confidence and credibility.
• Liaise with suppliers, manufacturers and internal technical resources when required.
• Assist customers in understanding technical specifications, product performance and application suitability.
• Remain current with lighting technologies, energy efficiency developments and industry innovations.

Success Indicators

• Quality and accuracy of technical recommendations.
• Customer confidence and trust.
• Successful conversion of technical opportunities.
• Low incidence of technical errors and rework.

3.
Lighting Surveys and…