Business Development Specialist

Business Development Specialist

Tower Marketing is seeking a talented, self‑driven, and high‑energy individual to serve as a Business Development Specialist. The right candidate will have a “hunter” mentality, navigating complex company organization structures, identifying and contacting decision‑makers, and creating proposals based on the agency’s services. This role will serve as the key link between new prospects and our in‑house teams, ultimately transforming prospects into new clients.

Position:
Full Time

• Lead business development efforts to contact all leads on the agency’s in‑house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.
• Research and qualify new business opportunities within our target markets using Linked In, corporate websites, directories, online tools, events, and word‑of‑mouth referrals.
• Initiate contact with potential prospects to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needs.
• Create detailed proposals, present them, and follow up with prospects to secure approvals.
• Attend webinars, in‑person events, and mixers to connect with new business opportunities.
• Host and prepare speakers for Tower’s Marketing Matters peer group and other events to create new business opportunities.
• Serve as the prospect advocate throughout the proposal phase, proactively communicating questions, risks, and opportunities, and providing potential solutions.
• Collaborate with in‑house team members—including designers, developers, and internet marketing specialists—to brainstorm and strategize.
• Document all prospect interactions in the agency’s CRM system, providing detailed updates and estimated close dates for high‑probability opportunities.
• Report weekly summaries of current business development efforts and forecasted new prospect opportunities.
• Promote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values.

• Lead presentations well in both informal and formal settings.
• Familiarity with project management tools such as Teamwork, Active Collab, etc.
• Competent understanding of CRM systems such as Active Campaign, Hub Spot, etc.
• Proficient with Google Suite.

• Strong interpersonal skills to form instant rapport with a broad variety of people types.
• Strategic mindset and ability to understand what clients want and deliver within budget, brand, and timeline constraints.
• Inquisitive and open mind to weigh each client’s requirements with the agency’s capabilities.
• Ability to make recommendations, big and small, on ways to help clients reach their goals.

• Able to effectively manage a range of client budgets and find creative solutions when adjusting projects.
• Experience with the Mac platform and familiarity with Mac devices: iMac, Mac Book Pro, iPad, and iPhone.

• Minimum of Bachelor’s degree preferred in marketing or related field.
• 3+ years of experience in a sales position.
• 1–2 years of experience in a digital marketing agency involving website development, internet marketing.