Regional Sales Manager

Minimum requirements for the role:

• Must have a Bachelor's Degree or Diploma in Agriculture, Agronomy, Crop Production, Soil Science, or a related field
• Minimum 5 years' experience within the agricultural industry with at least 3 years' experience in a sales leadership or management role
• Must have strong row crop experience
• Previous people management and recruitment experience is essential
• Proven track record of building, leading, and developing high-performing agricultural sales teams while consistently achieving sales targets and driving business growth
• Experience with in crop nutrition, bio‑stimulants, crop protection, seed, or related agricultural input industries will be highly advantageous

• Leading, coaching, mentoring, and developing a team of Technical Sales Representatives.
• Fostering a high-performance culture focused on accountability, customer success, and continuous improvement.
• Conducting regular field visits and joint customer calls with team members.
• Monitoring individual and regional performance against agreed objectives.
• Providing ongoing coaching and support to enhance technical, commercial, and relationship‑building skills.
• Identifying succession opportunities and developing future leaders within the business.
• Taking ownership of talent identification and recruitment activities within the region.
• Building and maintaining a pipeline of high‑potential agricultural sales talent.
• Utilizing industry networks, referrals, and market knowledge to identify suitable candidates.
• Participating in candidate screening, interviewing, and selection processes.
• Working closely with the recruitment team to ensure timely and successful appointments.
• Supporting the onboarding and integration of new employees into the business.
• Driving employee engagement, retention, and long‑term team development.
• Developing and implementing regional sales strategies aligned with company objectives.
• Achieving and exceeding regional sales and profitability targets.
• Identifying opportunities for market growth and increased product adoption.
• Supporting Technical Sales Representatives in managing strategic customer relationships and key accounts.
• Monitoring sales performance and implementing corrective actions where required.
• Driving value‑based selling and ensuring strong commercial execution throughout the region.
• Ensuring effective territory management and customer coverage.
• Building and maintaining strong relationships with farmers, consultants, and key industry stakeholders.
• Supporting the resolution of customer concerns and ensuring exceptional customer service.
• Representing the company at farmer days, demonstrations, exhibitions, and industry events.
• Strengthening brand presence and market positioning within the region.
• Providing technical guidance and support to the sales team.
• Supporting the positioning of crop nutrition, bio‑stimulant, soil health, and related agricultural solutions.
• Working closely with the Agronomy team to ensure the successful implementation of product strategies and field initiatives.
• Monitoring and reporting on regional sales performance, forecasts, and market activity.
• Ensuring accurate CRM utilization and reporting by the team.
• Managing regional budgets and resources effectively.
• Preparing and presenting regional performance updates to senior management.